Prêt à Pousser brings sustainable & compact indoor kitchen gardens to Dubai making home growing accessible to everyone.
Available at b8ta store in Dubai Mall, from October 1st, 2021
The smart gardens, that come in various shapes and sizes, will be available at b8ta’s exclusive French Tech Corner Dubai from October 1st to December 31st, 2021. This exclusive showcase will highlight disruptive French brands. It will be the opportunity for tech enthusiasts and newbies from all over the world to discover, test and buy the most innovative and cutting-edge products in the b8ta shop or through their online platform.
Grow season is in full swing for many with the luxury of outdoor space. For those who don’t have grounds to cultivate crops just like the majority in Dubai, an indoor pod garden levels the playing field a bit. “If you want to have fresh and original herbs to season your dishes, bring a touch of nature to your decoration, a high-tech trend, Prêt à Pousser makes home growing accessible to all thanks to its compact and durable indoor vegetable gardens.”
From growing herbs, flowers, veggies and salads in a hanging garden or the kitchen counter, Prêt à Pousser, the French pioneers in the market of home growing, have unique and patented designs that bring together all the conditions necessary for your plants to grow even in arid climes such as in the United Arab Emirates by providing lighting, water and nutrients at all times according to plants’ needs.
Plants sprout and grow from an all-in-one pod that you simply insert into the indoor garden and each pod will give a thriving plant. To discover a new plant, replace the old pod with a new one (the old pod can be composted as it is 100% biodegradable). Today, over 60 different plant pods are available to be grown in indoor gardens even in flats that aren’t very luminous with Prêt à Pousser’s patented hydroponic system that lets you grow your own sprouts with barely any upkeep.
Though the indoor gardening category is booming business in the UAE, Prêt à Pousser stands out due to its design and accessibility. In 2020, the Abu Dhabi Investment Office invested $100 million into four agtech companies. Traditional agriculture in the UAE is labour-intensive, whereas smart home gardens are easily accessible, fully controlled and can be used anywhere.
Mr Romain Behaghel CEO of Prêt à Pousser says, “Our products differentiate from our competitors due to their compact, Scandinavian designs and accessibility. They are equipped with Bluetooth technology to a connected app that controls the lighting for a better growth and that shares advice and recipes to cook with your aromatic plants and vegetables. Within the b8ta store, we will showcase our products, spread best practises to local customers and build a world-class retail experience” commented Romain Behaghel CEO of Prêt à Pousser.
“We currently have over 50 different plant pods available to be grown in our indoor gardens (October 2021). Indoor gardening and hydroponics are a popular sustainable solution for water shortage and growing plants in an arid region such as the United Arab Emirates which also resonates with our main mission to allow people to grow their own fresh produce at home”, Behaghel added.
Thanks to its signature combination of unique style and advanced technology, Prêt à Pousser has already sold over 200K indoor gardens throughout Europe. With a running start on the active Kickstarter campaign in April 2021, the new indoor garden Nano Garden will contribute to the spread of indoor gardeners worldwide.
Making its foray into the Middle East, this world class technology will be available in b8ta Dubai located in Dubai Mall from October 10th to December 31st, 2021.