Record buyer attendance at MeetChina


The eighth annual MeetChina event kicks off in the capital on September 2, with two days of intensive meetings taking place at Yas Conference Centre at Yas Island, Abu Dhabi’s entertainment and leisure hub. The forum this year connects more than 100 top-tier Chinese travel buyers with 75 tourism stakeholders from across the UAE with one main purpose – to grow Chinese visitation to the UAE.

Since the event was launched in 2011, tourism from China has grown four-fold across the UAE and the country has become Abu Dhabi’s number one international source market. MeetChina enables suppliers to connect with buyers during the event with 90 percent of attendees re-booking year-on-year.

Attendance has surged in 2019 along with the rise in Chinese tourism. More than one million Chinese tourists visited the UAE in 2018 and the first half of this year has shown further double digit growth. This further underlines the importance of Chinese visitation as the UAE experiences headwinds from traditional major source markets due to economic challenges and currency fluctuations.

MeetChina is owned and organised by NPIMEDIA which partners with Mini Spider (Beijing) to pre-qualify attendance and ensure the participation of senior level buyers from companies seeking to grow outbound travel business from China to the UAE. The event is hosted by Yas Island and supported by the Department of Culture & Tourism – Abu Dhabi.

Buyer attendance at MeetChina represents a broad spectrum of locations in Mainland China, including Chengdu, Chongqing, Ningxia, Shenzhen, Yinchuan, Zhengzhou aside from Shanghai and Beijing. This reflects the growth of outbound tourism from secondary cities all over the country.

Commenting ahead of this year’s event, Rob Nicholas, managing director of NPIMEDIA said: “It has been phenomenal to be a part of the incredible tourism growth from China to the UAE. The popularity of MeetChina has meant that we had an overwhelming number of applications from buyers to attend this year and could be even more selective than usual to ensure we had not only record attendance, but also the best quality of buyers to introduce to tourism stakeholders in the UAE.”

Suppliers attending MeetChina consist of government tourism organisations, hotels, destination management companies (DMCs), attractions, excursion providers and luxury retail brands.

Marina Cipriano, General Manager of Experience Hub, the trade and promotion arm of Yas Island, said, “As one of the world’s fastest growing leisure and entertainment destinations, Yas Island is thrilled to host MeetChina for the second year in a row, alongside our partners at the Department of Culture and Tourism Abu Dhabi and NPI Media. This forum’s mission aligns with Experience Hub’s goal to cultivate and foster relationships with global players and ensure that our visitors from China don’t miss out on the unforgettable experiences to be enjoyed at our one-of-a-kind destination. Yas Island is home to award-winning and record-breaking attractions, making it a must-include on any UAE itinerary.”

Delegates will also have the opportunity to visit some of the leading attractions in the country through a hosted lunch at Warner Bros. World Abu Dhabi, a guided tour of The Galleria – Al Maryah Island and Qasr Al Watan; as well as a gala dinner at Ferrari World Abu Dhabi; and VIP tours of Louvre Abu Dhabi.

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