REHLATY by dnata travel: A New Travel Brand ‘Designed by Emiratis for the Emirati Traveller’

REHLATY, a new travel brand ‘designed by Emiratis for the Emirati traveller, has launched to the UAE public after much anticipation. An initiative being spearheaded by the New Ventures department of dnata travel, the brand seeks to provide Emirati travellers who seek new adventures, with a chance to discover the most unique ends of the world and create unforgettable memories.


REHLATY, a new brand within dnata travel, fosters a more personalized travel understanding for Emirati voyagers by creating unique, perfectly-tailored experiences and bespoke itineraries curated around the needs, and desires of an Emirati Traveller. The brand focuses on developing an engagement model that builds strong relationships with its customers and targeting a premium niche in the realm of travel-customer experience.


The brand, made up of a team of experienced Emiratis who are passionate about customer service and travel, is on a mission to guide, inspire, and connect with the local Emirati community. General Manager at REHLATY by dnata travel, Rehab Mansoor says, “REHLATY, which means ‘my journey’ in Arabic brings a whole new meaning to exceptional customer services. We aspire to become our customer’s trusted travel advisors, offering personalized end-to-end travel services. And we are also focused on developing strong relationships with our customers, leveraging the potential of social media to target and connect with the community.”


REHLATY brings a whole new meaning to exceptional customer service. By providing each traveller with their own dedicated relationship manager who works closely with them for the long-term, understand their personality and desire and help build their exceptional travel experience. The featured trips currently available are nothing short of unique and creative, offering themed holidays which include ‘Gastronomy’ trips to Spain’s Basque Country, Peru, Japan or Italy for the food-enthusiasts and those wanting to experience culinary scenes.


For shopping lovers, wanting to experience the world’s best brands, they can’t miss out on the “The Bicester Village Shopping Collection” available in China and across major cities in Europe. In addition to ‘Once in a lifetime experiences’ such as celebrating The Cherry Blossom Festival in Japan, or experiencing the most breath-taking phenomenon known as the Northern lights in Lapland, Finland, or simply taking in the pure nature of New Zealand. The brand has also created trips around pop-culture trends such as their ‘Game of Thrones’ trip to Ireland that gained the attention of many travellers. To top off the vacations, REHLATY goes as far as to also providing customers with a partnered photographer in each country to conduct a full-fledged photo shoot at an iconic location.


As the world witnesses a strong growth for social media trends, REHLATY would meet this by sharing their travel experiences through online media and social networking sites, all of which help in developing a stronger engagement with the community. Studies show that 52% of the Emirati community are inspired by Instagram for their travel-media consumption. They derive inspiration from sources that are realistic and believable, hence pictures and videos posted on social media by the travel influencers became a popular choice within different social media platforms. “Our aim is to position REHLATY in the next year as the preferred travel partner for Emirati travellers by building digital hype through means of captivating content and communicating everything that sets us apart” Mansoor states.


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