SALVATORE FERRAGAMO- Life in Technicolor -Salvatore Ferragamo Spring/Summer 2021

Technical artisanship and ravishing colour combine in this Salvatore Ferragamo collection. Inspired by the suspenseful movies of Alfred Hitchcock, Creative Director Paul Andrew has fashioned a wardrobe of resilience and beauty for the heroines and heroes of the untold story ahead.

Setting the scene, Paul Andrew said: “This spring, stuck at home, I rewatched classic Hitchcock, in particular MarnieThe Birds and Vertigo. In the past, watching those movies has always felt like inhabiting a surreal and strange world. But watching them during lockdown was different: they felt like “real life” because “real life” itself had suddenly become so strange, surreal and oddly beautiful. There are several direct homages to key Hitchcock moments in the collection, and the collection echoes that gorgeous, hyper-real level of colour saturation that is so evident in the beautiful Technicolor masterpiece that is Vertigo.”

The collection is accompanied by a short film by Luca Guadagnino. Shot this summer in Technicolor, it is a Hitchcock-tinged evolution of suspense and anticipation set in Milan.

The colour story running across both womenswear and menswear is a tale of vibrant, verdant vividity: its stars include Hedren Green, Vertigo Mauve, Technicolor Yellow, Lobster Mousse, and Bodega Bay Sky. They play against Gull Grey, Sparrow and Hitchcock Tan.

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