Salvatore Ferragamo Menswear Autumn/Winter 2020 SHOW

Marking Salvatore Ferragamo’s return to Milan’s menswear schedule our Creative Director Paul Andrew embarks upon a playful exploration of the increasingly diverse and fluid and free nature of contemporary masculine identities.

Paul Andrew explains: “In this first Ferragamo show of the new decade I want to use the language of fashion to ask: what does masculinity look like in 2020? To find answers we began with six ‘alpha’ male archetypes – Businessman, Biker, Racing Driver, Sailor, Soldier and Surfer. Then we fabricated their attire applying traditional Ferragamo artisanship guided by a determinedly non-conformist attitude. The agenda is to retain the aesthetic of uniform while subverting the once-rigid assumptions it enforced. To do this we use luxuriously tactile and fluid materials blend together our six masculine categories.

Clothes can define you: worn with thought and freedom they can also redefine you by serving as tools for experiment, evolution and transformation. This power held by clothing is something I see is much more relished in womenswear: today I wanted to create clothes and accessories for change in a very masculine context. A man today is not obliged to assume a single, set role: he can be a multitude, and he can change his worn identity any time he wishes. That’s a freedom we want to explore in the 2020s.”

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