SEPHORA UNVEILS ITS NEW HIGH-END FLAGSHIP DESTINATION IN PLACE VENDOME QATAR

Sephora is unveiling its most unique store yet in the region, towering three floors in one of Qatar’s newest retail destinations, Place Vendome Mall. This exceptional flagship is designed to provide the most inspiring and premium beauty experience to the discerning Qatari customer.

The all-new 1,285 Sqm space is located in a large glass-domed atrium, wrapped with 3D stripes, turning the store’s exterior into an iconic structural masterpiece. Designed to make a grand statement in Qatar’s newest center of retail attraction, The new flagship store will be introducing a disruptive shopping journey. It features outstanding beauty selection, one-of-a-kind services, and luxurious beauty destinations that set the tone for a high-end shopping experience.

The store hosts a unique curation of beauty products with an array of exclusive and selective brands ranging from makeup, fragrance, to skincare, haircare, and the newly launched home destination along with the retailer’s love brand Sephora Collection.

There’s a destination for every beauty lover in this mega beauty space. From personalized welcoming stations to exceptional beauty services, Sephora is building a distinguished shopping journey to encourage memorable interactions with its visitors and awareness of its wide range of global and exclusive brands. Welcoming both men and women, Sephora has distinctly established a spacious area dedicated for men, alongside a first-of-its-kind grooming station to experience top products. This Ultimate Dream Store aims to establish an exceptional beauty playground. Every destination features an innovative design which exhibits luxury at its highest level.

The Sephora Vendome Flagship store boosts a glazed facade which is enveloped with floating and organic Sephora stripes that open up to invite customers in. Once the floating bridges and doors are crossed, each floor offers an amazing experience with different atmospheres playing with light, geometries, colors, and perspectives. Step by step during the journey, strong iconic elements are revealed, such as the giant chandelier at the heart of the store and the Sephorized palms at the terrace which provide shadow during the day and bring light during the evening. The architecture of this unique store is to create emotions which will be remembered.

ARE YOU READY FOR A TOUR OF THE STORE’S MANY EXCLUSIVE EXPERIENCES?

Grooming Bar

This standalone destination dedicated for men, functions as a space for men to discover their next favourite beauty products whilst lounging in a lavish warm area that functions as a premium barbershop. This station also includes a waiting area for visitors to relax and access the internet.

Fragrance Gallery

A gallery dedicated to the most luxurious fragrances, where customers can experience a wide range of scents. Fragrance experts will be on hand to assist visitors in finding their next signature scent and gifts for their loved ones.

Home destination

Sephora introduces this NEW area with home offerings ranging from diffusers, candles, to fragrances. This destination will cater to all customers looking to tailor their homes with the latest novelties, bestsellers, and top picks.

Lip Bar

The new store will host a wall devoted to lipstick lovers eager to experiment with an array of different shades. This section will invite them to enhance their knowledge of all newness and bestsellers, alongside finding which shades suit them best thanks to our dedicated beauty experts.

The Beauty Lounge

Introducing a first-of-its-kind beauty service boasting a private area catering to beauty lovers. This premium lounge features reclining chairs, a relaxing atmosphere, mini facials, and makeup application services. The visitors will be able to identify their skin solutions and have one-on-one skincare consultations with Sephora Beauty experts.

Beauty Hub

The beauty hub is the heart of the store. This spot extends its warm invitation for customers to discover, learn, play, and share whilst using all the digital tools developed by Sephora.

Customers can treat themselves to a complimentary 15-minute make-up session at the SEPHORA Beauty Hub, where they can personalize their experience with touch screen mirrors and entertainment facilities.

Click & Collect

Click & Collect consumers can go directly to the designated station to pick up their items without having to stand in line. This service was created to provide an easier shopping experience and eliminate the time spent searching for their products.

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