Snapchat is more popular than ever
Snapchat is more popular than ever, and that’s very good news for Snap.
The company reported its second quarter results for 2019, revealing that user growth is again on the rise — by a lot.
Snapchat’s daily active users (DAUs), one of the app’s most closely watched metrics, grew to 203 million, up from 190 million last quarter. That’s a new high for the app, and the biggest gains it has made since 2016. It’s also significantly higher than Wall Street analysts’ expectations, most of which estimated the app would add about 2 million new users.
The company also beat expectations on revenue, reporting $388 million, an increase of 48 percent from last year.
Much of that growth came from countries outside of North America and Europe, which have traditionally been Snapchat’s biggest markets. Snap CEO Evan Spiegel credited Snapchat’s much-talked about Android app redesign, which began rolling out earlier this year, as a key factor.