Solvay introduces breakthrough restorative routine for textured hair in the GCC

With complete textured hair routine designed to clean, care and style curly hair, Solvay is helping textured hair consumers embrace their natural hair one wash at a time

Solvay is proud to unveil the complete routine for textured hair, featuring 10 products formulated to help textured hair consumers cleanse, moisturize and style their hair with products made specifically for them, in the GCC.

Up to 75 per cent of the world’s population has textured hair, and natural hairstyles are increasingly seen as an element of personal identity. Yet, there is still a notable gap in high-end shampoos, conditioners and other hair care products made for these unique hair types. Solvay is prepared to change the personal care world with ready-to-use formulations designed to help textured hair consumers embrace their natural hair.

“One of my closest friends has textured hair, and she described how challenging it was for her to find the right products to style and care for her hair. I knew that I could make a difference with my work at Solvay,” said Stephanie Neplaz, Global Marketing Innovation Director for Hair Care at Solvay. “When the opportunity came to work with Research & Development to create a textured hair routine, I knew we could make incredible products that have a real impact on consumers around the world.”

“In the Arab region and further globally, more and more people are now proudly flaunting their natural hair – whether curly, tightly curled, wavy or straight,” added Marie Arzel, EMEA Business Development Manager at Solvay. “Beyond just being a fad, it has become a statement of people loving who they are and being confident in themselves. With the global launch of Solvay’s groundbreaking products, the best and proven hair care is now within the reach of many individuals with textured tresses. Given the products’ formulations, users can only expect excellent results.”

Acknowledging the many different types of hair is just the first step in creating hair care solutions formulated for textured hair. In partnership with the textured hair stylists and models at Studio Ana’eTM, Solvay scientists were able to evaluate and validate each of the company’s products when used in real-world conditions.

“As curls are becoming a huge part of the hair care and hairstyling market, we are often asked to share our expertise in the field,” said Aude Livoreil-Djampou, Founder of Studio Ana’eTM. “We particularly enjoyed this partnership because the whole Solvay team was totally dedicated to understanding the needs of curly haired women and men. The quality of the products we tested reflects their commitment to provide their clients with a high-level textured hair regimen.”

In addition to providing highly specialized benefits for textured hair consumers, many of the formulations are developed with eco-friendly ingredients to help customers love themselves and the planet.

To learn more about the restorative textured hair routine and Solvay’s available solutions, please contact the company’s experts or explore its free online eBooklet.

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