Statement by Bachir Gemayel, Sales and Marketing Director of Al Masaood Automobiles on Nissan’s Positive Sales Performance During Fiscal Year 2021

Bachir Gemayel, Sales and Marketing Director of Al Masaood Automobiles said: “We are delighted to see the great sales performance results that Nissan has recorded across the region in the fiscal year 2021 despite the highly competitive automotive market. As reported by Nissan Middle East, the brand witnessed a 10% increase in SUV sales across the Gulf region during the 2021 Fiscal Year (FY21). Contributing to this success were the launch of the 2022 Patrol 70th Anniversary model and the all-new 2022 Nissan Pathfinder at Expo 2020 Dubai.

Mirroring this positive growth, Abu Dhabi as well continues to witness an increase in the demand for the various Nissan models that we at Al Masaood Automobiles offer. The Nissan SUV range is specifically a favourite within the Abu Dhabi community, as the brand has long been entrenched in the heritage and cultural landscape of Abu Dhabi. Today, we see younger generations wanting to own Nissan SUVs, much like their fathers and forefathers, continuing on the long legacy of the brand in the region.

At Al Masaood Automobiles, we recorded a 5% increase in our sales as compared to the same period last year, and similarly, our sedan models have seen a healthy demand from customers. In addition, we also witnessed a high demand on the Nissan Patrols, Nissan Xterra, and the new Nissan KICKS Facelift. Coupled with our innovative and value-driven services and solutions, we have been able to capture this demand and elevate the trust and confidence that our customers experience in their journey with us. A great accelerator was the introduction of Al Masaood Confidence programme that offers a 15-day exchange guarantee where customers get the opportunity to exchange their car for a new vehicle of their choice within 15 days from the date of purchase.

Aside from the guarantee, the Al Masaood Confidence programme also extends other attractive benefits like a five-year warranty, Al Masaood service inclusive, and roadside assistance services.

Everything we offer is geared towards achieving our customers’ complete satisfaction. As a customer-centric organization, our mission is to offer a seamless journey when customers visit any of our facilities, and to provide them with an exceptional driving experience that positions us as their auto-dealer of choice in the capital.”

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