STORY Hospitality partners with Green Key for Sustainable Certification Programme

he partnership will boost the brand’s sustainability efforts by introducing innovative ecological methods, raising awareness and creating behavioural changes

STORY Hospitalityan integrated and innovative hospitality management platform, is pleased to announce its global partnership with Green Key, the world’s leading sustainability certification programme for the hospitality industry. This partnership aims to support all hotels under STORY Hospitality portfolio with tools and resources for sustainability certification. 


Claudio Capaccioli, CEO of Story Hospitality, says: “At STORY Hospitality, we have a strong commitment to sustainability and our mission is to continually look for ways to preserve and protect natural resources by reducing waste and energy while providing the best of experiences and services to our guests. We are delighted to have partnered with Green Key, the world’s leading sustainability certification programme for the hospitality industry. Green Key will support us by strengthening our sustainable practices across all our properties”. 


The partnership with Green Key is part of a broader initiative within STORY Hospitality to encourage and promote an environmentally-conscious focus within its hotels and amongst team members. STORY Hospitality strives to continuously communicate its sustainable efforts to its guests to create awareness and encourage them to join in the simplest practices to reach lead a more environmentally friendly lifestyle.  


The hospitality industry plays a key role in the UAE and it’s important that the sector recognises their responsibility towards sustainability especially in the current scenario. We are looking forward to have all our hotels receiving the Green Key recognition for its sustainability efforts soon”, Claudio added. 


Green Key was established in 1994 and is managed by the international charity, the Foundation for Environmental Education, and its national member organisations. Currently, more than 3,200 tourism establishments across 65 countries across the globe hold a Green Key certification.  


Finn Bolding Thomsen, Green Key International Director, adds: “As the world’s leading eco-label with awarded establishments in 65 countries, we are experienced in working with sustainability at hotels in different parts of the world. We are very proud to be chosen as STORY Hospitality’s certification programme partner and we are looking forward to the cooperation.” 


For more information, visit  

Comments are closed.

Web Release