Swarovski SS20 Valentine’s Day Collection

This Valentine’s Day, Swarovski takes inspiration from the sparks of energy that ignite a journey of infinite love • Celebrating your #InfiniteSpark is the message that is brought to life through the Valentine’s Day Collection and campaign • The Collection shines a new light on romantic symbols, and is full of meaningful gifts showcasing new colorways and silhouettes •            At this romantic time of the year, Swarovski celebrates love stories in all their forms


Love. It all begins with a spark of energy: it’s exciting, all-consuming and unforgettable. This Valentine’s Day, Swarovski will celebrate how this extraordinary spark blossoms into a journey of never-ending love, from the very first moment eyes meet and sparks fly, to the ways we fuel that spark and keep it burning bright.

True to Swarovski’s innovative spirit, the Valentine’s Day Collection reimagines traditional symbols of love into of-the-moment designs that add a touch of effortless sparkle to any outfit. The iconic and eternal motifs of the infinity symbol and the shimmering heart are given a contemporary twist – making the perfect gift for loved ones, for friends or for yourself.


Swarovski’s Creative Director, Nathalie Colin, explains the inspiration behind the new Valentine’s Day Collection: “Love is the energy of life. During the most romantic time of the year, we wanted to show how illuminating this energy can be, making people feel more brilliant, brighter and loved. We’ve transformed iconic symbols into stylish pieces designed to capture hearts around the world.”



These shimmering styles refresh some of love’s meaningful motifs. Love renews itself again and again with the infinity symbol, seen in many different sizes and forms throughout the Collection, while the heart represents love in its purest expression. These romantic symbols are reimagined for the modern woman, as the Infinity and Lifelong Heart Collections feature these universal symbols of love in polished tones and intricate Swarovski crystal pavé embellishment.


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