THE BEST OF FOOTBALL DESERVES THE BEST OF TVS
After months of waiting, hoping and wondering, the world’s football fans are finally getting what they wanted: the return of the beautiful game. Along with the German Bundesliga and Spain’s La Liga, the English Premier League has now restarted its season, albeit with teams playing to empty stadiums devoid of the usual color, chants and crowds.
As the only way to follow your favorite leagues for the next while is by watching the broadcasts from your living room, it might be the right time to consider a new TV – one that can make you feel like you’re out there on the pitch with the players. With first-class picture quality and immersive sound, the 2020 OLED and NanoCell TV lineups from leading TV manufacturer LG have what it takes to bring the sights and sounds of every match to life. And, with 8K and 4K models and a wide range of screen sizes, there’s the perfect option for any space or lifestyle.
Those who can’t bear to miss a single detail and prefer a screen that fills up almost their entire field of vision need look no further than LG’s latest 8K OLED TV, the ZX. The LG ZX boasts an immense 88-inch display with an 8K resolution lets you see each bead of sweat on players’ brows and every blade of grass on the field, getting you closer to the action than if you were actually seated in the front row.
If your living room can’t accommodate LG’s drool-worthy 88-inch 8K TV, or if you enjoy watching matches in a more private space, like the bedroom or home office, then the company’s 48-inch 4K OLED TV is an ideal solution. The smallest LG OLED launched so far, and the most competitively priced, the CX model doesn’t compromise on picture quality one little bit. On the contrary, it achieves a pixel density comparable with that of a 96-inch 8K TV, packing eight million pixels into its 48-inch 4K screen to produce images of superior sharpness.
Every TV in LG’s 2020 OLED and NanoCell lineups offers exhilarating viewing experiences. With the company’s third generation AI processor enabling response times of up to 120Hz, and features designed specifically for sports fans, the TVs deliver the fast-paced excitement of the world’s top football competitions in absolute clarity, and make it easier to follow all of your favorite teams as well.
Viewing live sports on some TVs can be less than ideal, as when the on-field action speeds up, the picture becomes blurry. This is definitely not the case with LG’s TVs; their 120 Hz refresh rate allows them to display motion more precisely and smoothly, thereby enhancing viewers’ sense of immersion.
And thanks to LG’s Auto Genre Selection feature, there’s no need to manually adjust settings to get the picture perfect for watching football. Leveraging the company’s latest AI engine, this useful feature recognizes the genre of content playing and automatically applies the optimal color and contrast settings every time. What’s more, LG’s AI Processor ensures an extraordinary level of detail on every element on screen, from the players’ facial expressions to the stadium lights reflected in the ref’s whistle.
With the brand-new Sports Alert feature, sports fans everywhere can find out all the latest about their favorite teams – whether it is on-field scoring and results or off-field announcements – in real-time. You can select your favorites to follow across professional competitions such as the English Premier League, the Spanish La Liga, the Italian Serie A, the German Bundesliga, France’s Ligue 1, the Brazilian Serie A and Mexico’s Liga MX. Sports Alert lets you easily keep track of the teams you love, providing handy schedules and notifications the second a goal is scored or a victory registered.
To bring the pulsating excitement of the stadium home, realistic sound is just as important as lifelike picture quality. LG’s AI Sound Pro analyzes the audio component of onscreen content, distinguishing between individual noises to create a richer, more textured soundscape. For instance, it isolates and increases the volume of spoken words, enabling you to hear an argument between players, the referee’s instructions, or a trainer calling
out a substitution from the sideline.
To help replicate the experience of being at the ground, LG’s TVs can also up-mix game audio to virtual 5.1 surround. Additionally, the TVs can be connected to Bluetooth speakers, creating a dynamic sound environment that transports you from the couch to the bleachers.
Furthermore, support for Dolby Atmos enables you to enjoy matches broadcast on dedicated sports channels, such as Sky Sports and BT Sport, in astoundingly real three- dimensional sound. Dolby Atmos identifies where each sound comes from, accurately projecting them into the viewer’s space so that each kick, whistle and shout arrives from the precise depth and direction you’d expect.
Another thing to think about if you’re considering a new TV for football’s return is viewing angle. Basically, the wider, the better, especially if you’re going to squeeze multiple friends and family members into every available living room chair. All of LG’s 2020 TVs offer a wide viewing angle – LG OLED via its self-lighting pixels and LG NanoCell via the Nano Accuracy feature – delivering accurate colors from any vantage point.
If eye fatigue is a concern, and it might be if you’re the type that likes to camp out on the couch all day for a football marathon, LG OLED is the way to go. The company’s next- gen TVs emit only half the amount of blue light deemed allowable in international display standards, and have earned Eye Comfort Display certification from trusted international testing organization, TÜ V Rheinland.