THE PEOPLE FIRST INITIATIVE FROM INSIDE OUT Shiseido Group EMEA announces exceptional measures to give back to the community

Shiseido, a leading global beauty company, has been affected in all regions by an unprecedented and particularly difficult global situation. The Company remain true to one of its core values, PEOPLE FIRST. PEOPLE FIRST is a core value of our DNA as a company of Japanese origin and is the very essence of Shiseido. It has been passed down since our founding in 1872, and to this day – for every employee – it is at the core of everything we do. In these unprecedented times, this philosophy is even more relevant,” says Masahiko Uotani, President & Group CEO of Shiseido Co. “, Ltd. “I see all of our employees as valuable members of the Shiseido Family. That’s why I am extremely proud to support the EMEA region on THE PEOPLE FIRST INITIATIVE FROM INSIDE OUT.”

Shiseido Group Middle East is now extending its primary corporate principles locally. In line with our efforts to support the community during this challenging time, The Group would like to show their gratitude to the heroes of the health care sector in the UAE by partnering with Emirates Red Crescent to distribute Shiseido skincare kits including essential skincare products.

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