Darna digital loyalty programme members and Etihad Guest members will triple their points and miles between 20th November 2020 and 9th January 2021, while doing their weekend shopping at Yas Mall, World Trade Center (WTC) Abu Dhabi or Al Jimi Mall

Residents of the capital will be given an opportunity to earn more Darna loyalty points and Etihad Guest miles when shopping at three Aldar landmark malls in Abu Dhabi.

Every weekend starting from 20th November 2020 to 9th January 2021, members of the Darna loyalty programme will have the chance to triple their points while shopping with their visa cards at Yas Mall, World Trade Center (WTC) Abu Dhabi and Al Jimi Mall – which jointly offer 650 retailer outlets to suit all shopping needs. In addition, Etihad Guest members can as well triple their miles on purchases made with their visa cards.

During the promotion, members will earn three Darna points or Etihad Guest Miles for every AED 3 spent on purchases of AED 50 and more. To be part of the promotions, shoppers simply need to connect their visa cards to either the Darna or Etihad Guest mobile applications. Shoppers benefiting from both Darna digital loyalty programme and Etihad Guest can choose the loyalty program’s points they would like to receive for each transaction made by making a choice through Darna app.

Launched in September 2020, Darna is the UAE’s most diverse and flexible loyalty programme covering shopping, education, leisure and real estate.  Darna allows customers to earn and redeem points with Aldar’s property and facilities management companies, Provis and Khidmah. Abu Dhabi’s most popular loyalty programme allows members to earn and redeem points across 34 residential communities, 12 malls and community centres, 12 hotels, eight schools, three golf courses, five beaches and parks, 20 spas and gyms, 16 entertainment attractions and over 750 retail stores and restaurants, including

Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World™ Abu Dhabi. Available for download as a mobile application in App Store and Google Play Store, Darna rewards customers for every interaction made across Aldar’s portfolio in Abu Dhabi and Al Ain.

In June 2020, Aldar Properties PJSC partnered up with Etihad Airways, the national airline of the UAE, to offer benefits to UAE-based shoppers and Etihad Guest members in the UAE’s capital.

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