“Today more than ever, senses are the vehicles that will lead us to rebirth.” Pierpaolo Piccioli

Valentino Beauty

Reveals the new campaign for the house’s upcoming women’s fragrance, Voce Viva, with Lady Gaga

Born in the virtually-achieved collaboration between Maison Valentino artistic director Pierpaolo Piccioli,

LA-based director Harmony Korine and Lady Gaga, Voce Viva, the film,

is an invitation to gather together for a more inclusive world.

“A celebration of equality, an homage to the generation no boundaries,” Pierpaolo Piccioli.

A chorus to diversity and inclusivity, to heritage and modernity, the film’s message

My Voice, My Strength” invites people to use their voice to share their values, diversity and beliefs.

 “My voice is what I am standing for, what makes me heard, it’s the statement of my individuality.

The voice is alive.

It has its own life.

It’s a force of nature.

Nature is powerful.

It’s important how you use it.”

Lady Gaga

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