Women’s World Car of the Year 2019 winners announced at Dubai International Motor Show
The Mazda 3 was awarded the Supreme Award for the Women’s World Car of the Year (WWCOTY) at the Dubai International Motor Show in the presence of Founder of WWCOTY, Sandy Myhre from New Zealand and the GCC Jury Shereen Shabnam.
Category winners for the 2019 Women’s World Car of the Year are:
|Urban Car Award||Kia XCeed|
|Family Car Award||Mazda 3|
|Green Car Award||Kia Soul EV|
|Luxury Car||BMW 8 Series|
|Performance Car||Porsche 911|
|SUV/Crossover||Range Rover Evoque|
The Holly Reich Dream Car Award, named in honour of a jury member from New York who passed away in 2016 calls for the judges to name the car they would love to have – if you only they could, and the winner was the Porsche Taycan.
The Woman of Worth Award for 2019, for the woman whom judges feel has contributed significantly to the motor industry or motor sport, was awarded to Linda Jackson, CEO, Citroën.
Representing Woman’s World Car of the Year, Sandy Myhre, CEO, said the activities for women at the Dubai International Motor Show were ground-breaking. “Creating time in a motor show specifically for women is a world first. Women’s World Car of the Year has never announced their results live from a motor show so that’s innovative and to be able to interview women driving instructors from Saudi Arabia live on the stage is pioneering. The fact all these things are happening in Dubai in the UAE is highly symbolic.”
The Women’s World Car of the Year Award winners were selected by 41 jury members from 34 different countries; the jury has a collective audience of over 260 million people.
Given the rise and rise of female car purchasers world-wide, the female voice is more important than ever and the female demographic is, in fact, the fastest-growing consumer segment in the world and arguably the most influential.