Zenith: El Primero 50th Anniversary

An object is never born by chance: it represents the fruit of an era. It stems from the customs of a given age, and sometimes anticipates them. The lifespan of objects born of fashionable uses will not outlive the period in which they arose. On the other hand, those created ahead of their time are likely to endure. Such is the case with El Primero. The El Primero movement was launched on January 10th 1969 after a full seven years of gestation. Flash-back….

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