14 billion Lebanese Pounds Donated by Spinneys Customers to SOS Children’s Villages Lebanon

As part of its corporate social responsibility and belief in the ability to make a positive impact in society through exemplary steps, Spinneys held the fundraising campaign launched during the holiday season across all its branches to support SOS Children’s Villages in Lebanon. The collected amount reached over 14 billion Lebanese pounds. The humanitarian initiative received widespread response from shoppers who, as usual, did not hesitate to respond to the call and support vulnerable children under the care of SOS Children’s Villages in Lebanon. Each donated an amount of 10,000 Lebanese pounds and above, according to their capacity, making a significant impact in the lives of children. This emphasizes that solidarity is capable of ensuring the success of initiatives, especially in these challenging times.

On this occasion, Ralph El Kahi, the Chief Marketing Officer at Gray Mackenzie, expressed, “We extend our heartfelt appreciation to our customers and thank them for their generosity and unwavering support to our partners. We value the spirit of cooperation and the love for giving. We applaud the commitment of the SOS Children’s Villages Association in ensuring the continuity of its humanitarian mission. We hold in high regard their constant trust.” He added, “Through this campaign, Spinneys reaffirms its commitment to support both the association and the community as a whole. We affirm our dedication to launching similar humanitarian initiatives, and we are proud with the results achieved.”

In response, Mr. Nagy Gebran, the President of Board Members of SOS Children’s Villages in Lebanon, expressed gratitude when receiving the amount at Spinneys’ main headquarters. He thanked Spinneys for the campaign, as well as every shopper who extended a helping hand to support the association, supporting its continuous humanitarian mission in these challenging circumstances. Mr. Gebran stated, “Children express their gratitude to each one of you, praising your generosity in supporting our mission to provide an environment filled with love and care for children in need.” He added, “We are grateful for the ongoing initiatives launched by Spinneys and for its constant commitment to our cause, especially during the holiday season when the spirit of giving shines brightly.”

The association had previously participated in the entertainment activities organized by Spinneys in its branches during the holiday season, enjoying the festive spirit filled with joy. This campaign falls within the framework of the ongoing loyal partnership between Spinneys and SOS Children’s Villages since 2012, contributing over the years to making a positive change in the lives of children and youth.