Social Media

To commemorate the achievements of women from the Middle East, North Africa and Turkey, Facebook has developed an e-book featuring 26 women from across the media and entertainment industries. Designed to mark International Women’s Day, the…
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Ally Salama has many firsts to his name. He was the first Egyptian male youth speaker on mental health at the United Nations, he has built a #1 trending podcast across 6 countries, and his online magazine EMPWR Mag was among Harvard’s Top 7…
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Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend 57% of their budgets on digital advertising in 2020 Recovery in 2021 and 2022 will be hindered…
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WhatsApp is under fire due to a change in the company's Terms of Service, effective Feb. 8, which now states that WhatsApp will share user data with parent company Facebook. Users are leaving the platform — one indication is a massive …
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UK’s Government Outcomes Lab – (GO Lab) has published a case study titled: The ATMAH Social Impact Bond and Abu Dhabi’s Aspirations for Inclusion. This case study complements the ‘Abu Dhabi Social Outcomes Contracting Blog…
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Pia Abou Antoun is the first authentic 19-year-old girl from Lebanon, who uses her platform to promote self-love and body positivity in the most impactful way possible. After her battle with body image and self-confidence for years, Pia…
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Baaz has various features, most notably the augmented reality technologies that enable the user to test a set of visual effects in harmony with facial movements. Baaz also offers an exclusive series group of avatars that embody famous Arab…
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The Green Planet, Dubai’s answer to an educational and recreational bio-dome, is excited to announce its latest additions to the tropical rainforest – three ring tailed lemurs! The Green Planet is a groundbreaker in the region when it comes…
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To meet the ever-changing demands of influencer marketing and global trends, boutique beauty and wellness communications agency TishTash launched their new influencer programme – The 500 Club, in January 2020.   A little behind schedule,…
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Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region, which have been…
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