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Social Media
Want to expand your social circle? ASKWHO, the Dubai-founded social media app, invites UAE residents…
With temperatures starting to cool down and the UAE’s busiest season officially begins, social media platform ASKWHO has created a way for residents to meet new people and connect with those who share their interests.
Proudly founded in…
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World’s leading live social app Uplive celebrates 6 years of empowering creators globally
Asia Innovations Group’s (AIG) Uplive, the world’s leading independent live video entertainment platform, celebrates its sixth anniversary this month by announcing its significant recent growth.
Since its inception in 2016, Uplive has…
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#NissanKICKS Lip-Syncing Competition celebrates individuality and engages audiences across the…
Captivating interest and engaging with a wide range of audiences, Nissan has drawn the curtain on its popular #NissanKICKS Lip-Syncing Competition in the Middle East. Reaching over 3.2 million social media users since its launch last month,…
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TikTok Reaffirms Commitment to the Kingdom with Inaugural Edition of #ForYouSummit in Saudi Arabia
Last week, TikTok hosted its first edition of their #ForYouSummit in Saudi Arabia at AMC Cinemas – KAFD, bringing together over 300 attendees including C-level advertisers and marketers, Saudi Content Creators, and leading brands and…
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A boutique full-service agency representing the biggest hospitality players
One of the buzzing digital, creative and communication agencies that have recently been making its presence felt in the dazzling city of Dubai is Means Design. Headquartered in Dubai, a 360- degree firm has been founded on in-depth…
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Regional creator economy expected to rise in popularity as Arab youth flood social entertainment…
The regional content creator economy is rapidly gaining momentum and is largely expected to join the ranks of other mainstream careers, driven by an upsurge of new-age digital tools and platforms that are providing creators with a wide…
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Influencer marketing thrives with sponsored posts increasing by 26.7 per cent, according to…
Meltwater, the world’s leading media monitoring and social media analytics provider, has reported a significant growth in influencer marketing, noting an increase in sponsored posts by 26.7 per cent. According to the recent report,…
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Online initiatives during Ramadan 2022 bring brands and consumers closer, according to Meltwater
The holy month of Ramadan is a time of spiritual reflection and improvement, in addition to being a social season, with people celebrating and reconnecting with family and friends, leading to increased online engagement. According to…
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2022 F1 season sets social media abuzz, witnesses 305% increase in mentions
With 2022 FIA Formula One World Championship promising an action-packed season where scores will be settled and rivalries will be renewed, social media is abuzz with fans across the world talking about the sport, resulting in 305 per cent…
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Social media and influencer marketing to change marketing expenditure in the Middle East, says…
Social media and influencer marketing have changed the marketing budgets in the private and public sector in the Middle East, according to Meltwater Report 2022. One of the first companies to offer social listening and social media…
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