Social Media

With temperatures starting to cool down and the UAE’s busiest season officially begins, social media platform ASKWHO has created a way for residents to meet new people and connect with those who share their interests. Proudly founded in…
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Asia Innovations Group’s (AIG) Uplive, the world’s leading independent live video entertainment platform, celebrates its sixth anniversary this month by announcing its significant recent growth. Since its inception in 2016, Uplive has…
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Captivating interest and engaging with a wide range of audiences, Nissan has drawn the curtain on its popular #NissanKICKS Lip-Syncing Competition in the Middle East. Reaching over 3.2 million social media users since its launch last month,…
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Last week, TikTok hosted its first edition of their #ForYouSummit in Saudi Arabia at AMC Cinemas – KAFD, bringing together over 300 attendees including C-level advertisers and marketers, Saudi Content Creators, and leading brands and…
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One of the buzzing digital, creative and communication agencies that have recently been making its presence felt in the dazzling city of Dubai is Means Design. Headquartered in Dubai, a 360- degree firm has been founded on in-depth…
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The regional content creator economy is rapidly gaining momentum and is largely expected to join the ranks of other mainstream careers, driven by an upsurge of new-age digital tools and platforms that are providing creators with a wide…
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Meltwater, the world’s leading media monitoring and social media analytics provider, has reported a significant growth in influencer marketing, noting an increase in sponsored posts by 26.7 per cent. According to the recent report,…
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The holy month of Ramadan is a time of spiritual reflection and improvement, in addition to being a social season, with people celebrating and reconnecting with family and friends, leading to increased online engagement. According to…
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With 2022 FIA Formula One World Championship promising an action-packed season where scores will be settled and rivalries will be renewed, social media is abuzz with fans across the world talking about the sport, resulting in 305 per cent…
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Social media and influencer marketing have changed the marketing budgets in the private and public sector in the Middle East, according to Meltwater Report 2022. One of the first companies to offer social listening and social media…
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