ADIDAS AND KAF BY KAF SET TO DEBUT LATEST SPORTSWEAR COLLECTION DURING RIYADH FASHION WEEK
Excitement is building as adidas and Saudi fashion label Kaf by Kaf are set to preview their Spring-Summer 2025 Sportswear collection in the heart of Riyadh. On Wednesday October 16th , as part of the second edition of Riyadh Fashion Week, the global sports brand will host its first regional runway show in the Financial Plaza, showcasing functional sportswear pieces for both men and women.
Driven by a collective commitment to empowering Saudi creative talent and further enhancing sportswear attire, guests will witness a collection that marks a significant milestone in the fusion of fashion and sports within the region – all set in one of Riyadh’s tallest and iconic Financial Plaza by KAFD.
Curated and designed by Kawthar Alhoraish, the creative force behind Kaf by Kaf, the ready-to-wear pieces will feature a line of unisex pieces, produced to meet the needs of both athletes and fashion-forward individuals. In addition, the runway will feature one-of-a-kind colourful art pieces that Kaf by Kaf is known for, all inspired by the Kingdom’s rooted history with football.
“We’re incredibly excited to partner with Kaf by Kaf for this special collection, which not only honors the growing fashion and sports culture in Saudi Arabia but also brings innovation to the forefront of sportswear design,” said Bilal Fares, SVP and GM, adidas Emerging Market Central. “This partnership reflects adidas’ commitment to inclusivity, with pieces that are designed to perform, inspire, and celebrate individuality. It’s an exciting moment for us as we unite fashion with high-performance sportswear during Riyadh Fashion Week.”
Commenting on the partnership, Kawthar Alhoraish, Founder and Designer, Kaf by Kaf said:
“The partnership between adidas and Kaf by Kaf marks a pivotal moment in Saudi fashion, highlighting the nation’s thriving creative scene and the growing convergence of fashion, sports, and cultural identity. By partnering with the Fashion Commission to empower Saudi creatives and grow fashion and sportswear sectors, Kaf by Kaf renowned for its distinctive blend between traditional and contemporary elements, and adidas, a brand synonymous with excellence in sportswear, have the opportunity to host a truly memorable and exhilarating event.”
By taking part in Riyadh Fashion Week, attendees will experience the brands first regional runway show featuring the upcoming SS25 Sportswear Collection inspired by the Saudi Arabia’s rich fashion culture, showcasing pieces that transcends time and trends.
Comments are closed.