ILIA Beauty, the California-born brand known for pioneering skin-centric clean beauty, is thrilled to announce its arrival in the Middle East. Beauty lovers across the region can now experience ILIA’s innovative products online at Sephora.ae and will roll out to 39 Sephora stores on October 25, 2024 across UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.
ILIA has established itself as the leading clean makeup brand in Sephora North America, with its Super Skin Serum Tint and Limitless Lash Mascara consistently ranking as top-selling products across all makeup categories in Sephora. ILIA’s leadership in innovation, performance, and clean formulations sets a new benchmark for what beauty can offer.
With its high-performance formulas and skin-loving ingredients, ILIA is set to bring something truly unique to the market, offering products that not only enhance beauty but also protect and revive the skin. The brand’s hero products—such as the cult-favorite Super Skin Serum Tint SPF 30, which combines potent skincare benefits with dewy coverage and mineral SPF, and the award-winning Limitless Lash Mascara—are already celebrated globally. Fans will also have access to viral best-sellers like the new Lip Sketch Hydrating Crayon and the brand’s iconic Multi-Stick, designed to bring a buildable wash of color to lip and cheek.
“We are beyond excited to partner with Sephora Middle East and introduce ILIA to this vibrant and diverse market,” said Sasha Plavsic, Founder of ILIA Beauty. “We are seeing a shift happen in this region, and now the customer is starting to get curious about what’s inside beauty products.”
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