EDIT by Ahmed Seddiqi marks a significant milestone, as the lifestyle watch, and accessories brand celebrates its first anniversary. Since its launch in September 2023, EDIT has quickly become the go-to destination for those seeking expertly curated, on-trend options from a diverse selection.
The brand’s journey has been marked with several milestones thus far. EDIT by Ahmed Seddiqi recently won six awards at the Transform Awards ME 2024, which was a remarkable moment for the brand. Over the past year, EDIT by Ahmed Seddiqi opened five stores across the U.A.E in Dubai, Abu Dhabi and Sharjah; with two additional store openings in the pipeline for 2024. Its portfolio has expanded to include over 20 brands featuring renowned brands such as West End Watch Co. GUESS, Frederique Constant, GC and Daniel Wellington with new brands being added to the portfolio including Charriol, a Swiss Cable-Watch and Jewellery brand established in 1983; Mini Kyomo, a collection for kids with stylish designs and manufactured in Italy; and S.T Dupont, the brand behind kings, queens and shapers of time. Embracing the evolving nature of the industry and consumer preferences, EDIT by Ahmed Seddiqi will continue to expand its portfolio and prioritise the addition of new brands, ensuring a unique and current selection that is bound to elevate one’s style.
To celebrate this milestone, EDIT by Ahmed Seddiqi unveiled ‘Now’s The Time,’ a campaign highlighting its commitment to continuously evolving and emphasising originality. The campaign spotlights distinct personas, each representing a unique approach and seeking contemporary options to represent their individual style.
Discover the latest collections at retail stores located in Dubai Mall, Dubai Hills Mall, City Centre Al Zahia, Bawabat Al Sharq, and Deira City Centre, or visit byedit.com. For the latest updates, follow @byedit_me on Instagram.
FOR MORE INFORMATION, KINDLY CONTACT:
Joya Haddad – joya@fauxconsultancy.com
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