THE One Total Home Experience LLC (THE One) was founded in 1996 in the United Arab Emirates by Swedish entrepreneur and philanthropist, Thomas Lundgren. Today, THE One has grown into one of the largest and most recognized home furnishing brands in the Middle East with over 500 employees and a total of 18 stores plus 1 Bistro across 6 countries in the Middle East and North Africa as well as an online store for customers around the world.
Because THE One doesn’t believe that the world needs just another retailer, it aims to be both magical and meaningful by offering Affordable Luxury and Exclusivity with Attitude in Home Fashion, all whilst striving to help make the world a better place.
At THE One, we believe that our stores should be more than just a place to buy products. Instead, they should be destinations that provide our customers with an unforgettable experience and where we do not only sell Home Fashion, but we also sell feelings. Therefore, we view our stores as “Theatres” which our “Cast Members” change on a regular basis in order to uniquely showcase our ever-evolving collections of furniture and home accessories. Just as a great theatre production captivates its audience from start to finish, we believe that our stores should provide an engaging and immersive experience that delights customers and keeps them coming back for more. Each store should be its own magical place where our customers can touch, see, smell, hear and taste THE One Total Home Experience and feel THE One’s soul.
When it comes to our products, we take pride in our in-house creative teams who design and procure our carefully curated product assortments, which include everything from furniture and decor to bedding and home essentials. As most of our products are designed in-house, we are also pleased to be able to offer exceptional value without compromising on quality, making our products an unbeatable choice for those who seek the perfect combination of affordability and excellence.
Whether you’re looking for a statement piece to anchor your living room or a comfortable bed to help you get a good night’s sleep, THE One offers everything one needs to create a comfortable and stylish home. From sofas and chairs to dining sets and bedroom furniture, we offer a range of styles to suit every taste, from classic and traditional to modern and contemporary. In addition to furniture, we also offer an extensive selection of home decor, including rugs, lighting, wall art, and accessories. Whether you’re looking to add a pop of color to a room or create a cozy, inviting atmosphere, we have the perfect pieces to help you achieve your desired look. And when it comes to bedding and bath essentials, our collections include everything from luxurious sheets and duvets to plush towels and bath mats, all made with the highest-quality materials for ultimate comfort and durability.
At THE One, we do all this whilst remaining true to our brand promise of ‘Changing the World Together’ by engaging our staff, suppliers, customers and communities in the Core Purpose of doing good. To this end, we don’t believe the world needs just another retailer but instead we believe that we need a better world. Thus, at THE One we partner with a number of local and international charities as well as work with local communities and organizations to support education and community development programs. At THE One, we also strive to use eco-friendly materials and practices in our products and operations, including using FSC-certified wood and recycled materials, with an aim to reduce waste and energy consumption, all whilst supporting social and environmental causes as well as environmental initiatives.
THE One has ranked as the No.1 best local company in the list of UAE Best WorkplacesTM since its launch in 2011 and for the past three years THE One has had the honour of being crowned as the overall No.1 Best Workplaces in the UAE for Medium Companies and, in 2023, the No.1 Best Workplace in Kuwait, Bahrain and Qatar. Last year the company was also awarded No.1 Best
Workplaces in Retail in the GCC, No.1 Best Workplaces for Millennials in GCC and No.1 Best Workplaces in Asia for Small & Medium Companies by Great Place to Work® (GPTW).
CORE PURPOSE & VALUES THE DRIVING FORCE
THE One’s core values are the driving principles behind the brand and are centered around providing exceptional customer experience and qualitative products whilst creating a positive impact on the environment and society.
At THE One, we value passion, empathy, and commitment and our Core Values of LOVE, LIVE, DARE and BELIEVE are the foundation of our working environment.
LOVE
Respectful, Encouraging & Forgiving
At THE One we believe in showing love and compassion towards all individuals. We prioritize building meaningful relationships and value collaboration and teamwork between employees, customers, and partners. We strive to create a welcoming and inclusive environment where we embrace diversity and treat people with respect, kindness, and empathy.
At THE One, we are all about being service minded from the heart and place the customer at the center of everything we do. We strive to listen and understand our customers’ needs and exceed their expectations by providing excellent service, high-quality products, and a seamless shopping experience.
LIVE
Positive, Questioning & Significant
At THE One we believe in living life to the fullest, embracing new experiences, and pursuing our passions. To this end, we strive to create living spaces that inspire joy, creativity, and a sense of wellbeing. Thus, we are always looking for ways to improve our products, services, and processes to better the lives of our employees, customers and partners.
DARE
Accountable, Truthful & Open-minded
At THE One we believe in taking risks and pushing boundaries. Thus, we encourage creativity and experimentation and are always looking for new and innovative ways to improve our products, services, and processes. To this end, we also encourage our employees to think outside the box and take bold actions in pursuit of their goals.
BELIEVE
Committed, Loyal & Story-telling
At THE One we believe that, if we work together, we can change the world and create a positive impact on our society, the environment, and our communities. Therefore, we are committed to sustainable practices and minimizing our environmental impact. We prioritize sourcing materials from responsible suppliers, reducing waste, and promoting recycling and reuse. At THE One we are also proud of our local volunteering activities as well as the work which we do through our store specific do-good initiatives and sustainable village community projects.
“True leaders don’t create followers, they create more leaders and at THE One we take pride in that our talented teams work hard, are willing to go the extra mile and work together to achieve our goals – all whilst still having fun!”
– Thomas Lundgren, Founder & CEO, THE One Total Home Experience
CSR & SUSTAINABILITY THE BEATING HEART
At THE One we feel that we have a responsibility to our children, customers, and communities to try to improve the world we live in. We also believe that in today’s world the best talent wants to work for a company that cares and allows them to make a meaningful difference in the world. Thus, for us, Corporate Social Responsibility is not simply a values issue but a priorities issue.
At THE One, we are committed to creating a positive impact on society and the environment through our Corporate Social Responsibility (CSR) initiatives. We drive this through our sustainable village community projects and local do-good initiatives, and pride ourselves in our shared environmental values which include supporting ethical sourcing, and local volunteering, as well as being one of the first companies in the region to welcome people of determination.
ENVIRONMENTAL & SUSTAINABLE SOURCING
From the very beginning, THE One has implemented sustainable sourcing practices in order to best reduce our environmental impact. We prioritize suppliers that adhere to responsible sourcing standards and promote sustainable agriculture and forestry as well as supply ecofriendly products from candle ranges to rugs.
We are also committed to limiting our company’s environmental impact by only dealing with manufacturers who can commit themselves to not using wood from rainforests. Given this, we work with manufacturers who only use VLO (Verification of Legal Origin) certified wood from managed forests or plantations.
At THE One, we view our suppliers as an extension of ourselves. Thus, we require that all of our suppliers sign strict contract clauses to ensure that themselves, their shareholders, parent and subsidiary companies, any affiliated companies or suppliers and their representatives, employees and advisers do not at any time while they are supplying products to us, contravene in any way the provisions of the 1956 United Nations Convention on the Abolition of Slavery concerning the exploitation of child labour, the Child Labour (Prohibition and Regulation) Act 1986, the Factories Act 1948 and all other applicable legislation relating to the employment of children in force in their own countries.
RECYCLING AND WASTE REDUCTION
At THE One, we have implemented various initiatives to reduce waste and promote recycling. From using recyclable materials and creating an eco-chic product range made from recycled wood, glass, iron to being the first in the region to replace plastic shopping bags with biodegradable bags at check-out.
COMMUNITY ENGAGEMENT
Since 1996, THE One has supported various community projects and initiatives to help improve the lives of the people in the communities where we operate. Over the years, we have supported and teamed up with organisations such as Free the Children whom we launched our Sustainable Village Community programme with back in 2008 working with villages across Kenya and India on five-year plans towards self-sufficiency through holistic community development focused around the areas of quality primary education, healthcare services, alternative income projects, drinking water and sanitation services as well as agriculture and food security.
We also get involved in our local communities through organizing store specific volunteering initiatives and participating in events in support of our employee’s chosen causes as they proudly drive this project. On this end we have worked with local organisations such as The Rashid Paediatric Therapy Centre, Dubai, Abu Dhabi Future Centre for Children with Special Needs, and the Dubai Autism Centre to name a few. We are also a proud employer of the Dubai Centre for Special Needs.
At THE One, we also work with the Rugmark Foundation – a private, non-profit organisation that ensures that each rug bearing its label has been woven without the use of child labour. A portion of the purchase price of all Rugmark carpets then goes towards the education, rehabilitation and healthcare of children who have been taken out of the weaving industry. A further portion is then donated towards aiding impoverished weaving communities and paying for inspectors to spot-check factories, the safety of looms and working conditions of the weavers. By our customers buying one of these rugs, they help the artisans by providing them with sustainable livelihoods and medical support for their families. In addition, we help to reduce the carbon footprint of machine manufacturing and help to keep the traditional art of rugmaking alive.
AT YOUR SERVICE THE TEAM
The One Total Home Experience offers a range of services that cater to customers’ home furnishing needs. Overall, The One’s services aim to provide customers with a seamless and personalized home furnishing experience, assisting them in creating a stylish and comfortable home that reflects their unique style and preferences. Some of the company’s key services includes:
INTERIOR DESIGN & HOME STYLING
At THE One we offer full interior design services to help our customers create their own personalized and stylish home. Our home styling experts provide consultation services, develop design plans, and assist with everything from product selection to delivery and installation.
DELIVERY AND ASSEMBLY
We are pleased to offer our customers the highest quality delivery and assembly services to ensure that our customers’ purchases are delivered safely and installed correctly. Our team of professionals’ pride themselves on offering an exceptional and qualitative delivery service, delivering our products to our customers’ home, and assembling them quickly, safely and efficiently.
FINANCING
To help more customers afford their home furnishings purchases at THE One, we are pleased to offer various financing plans, such as installment payments, and provide flexible repayment terms such as Tabby, etc.
CUSTOMER SUPPORT
At THE One, we have a dedicated first-class customer support team that assists our customers with any issues they may encounter. They offer customer support in-store as well as through various alternate channels such as phone, email, and online chat. At THE One, we also guarantee that a human will always be available to solve any problems with your purchases, and we guarantee to respond to our customers within 24hrs.
GIFT CARDS
We are delighted to offer our customers a range of gift cards available to redeem in all THE One stores across the region. In 2020 we also added an online gift card service as well as a home styling service gift card for accessories and furniture.
BRAND PROMISES THE COMMITMENT
ALWAYS HUMAN
We are all about being human. We treat people as we want them to treat us, in person, with respect. We believe that the role of our business is to make the world a better place for everyone.
MAGICAL EXPERIENCES
We are all about being magical and meaningful. We want to inspire our customers. Our stores are theatres where we sell feelings.
SERVICE WITH HEART
We are all about being service minded from the heart. Every moment of the day is in some way a service to somebody. It’s about listening, caring and understanding what customers need. We are what we do.
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