Asteri Beauty, the renowned global beauty brand, proudly announces the grand opening of its flagship store in Riyadh, Saudi Arabia in April at Nakheel Mall. This momentous occasion marks another milestone for Asteri Beauty as it expands its footprint into the vibrant and burgeoning beauty market of the Kingdom.
The visionary behind Asteri Beauty, Sara AlRashid, brings a wealth of expertise and creativity to the brand. With a background in interior architecture and spatial design, Sara honed her skills at prestigious institutions, earning two master’s degrees in spatial and interior design.
Inspired by a passion for beauty and design, Sara Al Rashid envisioned Asteri Beauty as a manifestation of elegance, sophistication, and innovation. Drawing inspiration from the enchanting allure of a fallen star in the desert, all Asteri Beauty stores embody a captivating spirit that transcends conventional beauty retail. Each store is meticulously crafted to evoke a sense of wonder and discovery, inviting customers into a realm where beauty becomes a transformative experience.
For the Riyadh flagship store opening in April, Sara found inspiration in the majestic desert landscape and its juxtaposition with the modern metropolis of Riyadh. The store’s design reflects this harmony between nature and urbanity, with earthy tones and organic textures creating an ambiance reminiscent of a desert oasis of beauty. A lounge area, inspired by the mesmerizing spectacle of star-gazing in the desert, provides a serene retreat for customers to indulge in moments of relaxation and reflection.
One of the standout features of the Riyadh flagship store is the makeup private room, adorned in a lush green shade reminiscent of the verdant hues found in the desert after rainfall. Here, customers can experience personalized beauty consultations and explore Asteri Beauty’s extensive range of products in an intimate setting tailored to their individual preferences.
As Asteri Beauty continues to expand its global presence, the opening of its flagship store in Riyadh underscores the brand’s dedication to empowering individuals to embrace their unique beauty journey and express themselves authentically.
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