Visibility has always been a key objective for each Bell & Ross design, taking inspiration from aeronautical instrumentation. Launched in 2017, all the watches in the LUM collection explore the possibilities offered by luminescence, giving superior luminosity and maximum readability, whether day or night. Having used Super-LumiNova for the numerals, indices, hands and dial on previous pieces, now Bell & Ross is going even further with the BR-X5 GREEN LUM and its innovative composite material: LM3D. The biggest challenge for this new approach? Bringing together innovation with photoluminescent material and high-end design in the BR-X5 line.

Bell & Ross has chosen to take things a step further and explore a new avenue of creative expression. To this day, the concept of luminescence has been applied to the hands, numerals, indices and dial of the models, on this new watch, it is the 41mm case that glows in the dark in a spectacular way, with a composite material developed specially for Bell & RossLM3D. For the first time, the Maison’s manufacture collection is venturing out onto planet LUM. Bell & Ross is completing its high-end line with its new model, the BR-X5 GREEN LUM. In its concept as much as in its design, the piece reflects the desire to innovate and dare to be different.

For the structure of this new version of the BR-X5lightness comes first on the multi-component case, which alternates LM3D and grade 2 micro-blasted black DLC titanium in a multi-layer assembly. Cut from a block of DLC-coated grade 2 titanium, the case housing the mechanism is inserted between two shields
made from a photoluminescent composite material, LM3D, made of quartz fibres that diffuse a powerful green luminescence. In the dark, the entire case glows, highlighting the dial’s indications: hours, minutes, seconds, date and power reserve. Beyond its watchmaking function, with this innovation, the new 500-piece limited BR-X5 GREEN LUM series achieves the rank of one-of-a-kind conceptual art object.


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