CELEBRATE RAMADAN WITH THE MOLTON BROWN LONDON BLUEBELL & WILD STRAWBERRY COLLECTION

The sole of your shoe on a crush of weather-beaten green leaves. Dew on your nose and the red-green gradient of ripening wild strawberry arresting the air. That snap of wooden debris underfoot; spring’s arrival is a quiet, sensuous assault.

This season, Molton Brown celebrates Ramadan with the introduction of Bluebell & Wild Strawberry, their latest floral-fruity fragrance, alongside the 2025 gifting edit. At the heart of the new fragrance is the bluebell; subtly scented, it is rather a state of mind, a blue carpet in one’s imagination. It intertwines with top-note twists of wild strawberry, with warm amber accord and soft driftwood at the base, and a signature note of earthy violet leaf. This is a stride into the forest when the shoots are new, there’s dew in the air and the bluebell reigns supreme. Let’s walk.

Bluebell & Wild Strawberry brings to life Senior Perfumer Véronique Nyberg’s springtime, when she feels buoyed by walks in nature. Her memories of a childhood spent in Alpine woods near Alps-de-Haute-de-Provence in France and the gradual loom of spring are planted at the fragrance’s heart.

“Walking in nature allows me to feel grounded and rested, opening my mind to be creatively inspired and energised,” Nyberg says. “I wanted to have a very contrasted fragrance to highlight the energy and the feeling I had in the forest. This vivid colour of all those little flowers on the green, carpet of the forest is amazing. And I really wanted to translate that into this fragrance. Spring is the right moment.” – Senior Perfumer Véronique Nyberg