DKNY sets out to capture the hearts of a new generation with an iconic take on the DKNY logo to launch the “Heart of NY Capsule” for Spring 2024, introducing the collection with their new face Kaia Gerber. Kaia injects fresh American style with a New York edge. Rooted in NYC, DKNY infuses a distinctive interpretation of its renowned logo within the “The Heart of NY Capsule.” Serving as an homage to the style and energy of New York, this collection represents a monumental evolution in the brand’s heritage, reflecting the ever-evolving spirit of DKNY and its vibrant legacy with a captivating new face—ushering in a new dawn at DKNY.
Kaia takes center stage in “The Heart of NY,” inviting international audiences to experience the essence of New York like never before. The capsule reflects DKNY’s global mindset of embracing new ideas and perspectives while reintroducing the “Heart of NY” and its unique beat to the world. Designed to resonate with a diverse and dynamic global audience, the playful yet iconic capsule captures the spirit of New York Street style, giving a new dimension to the brand.
Designed to transcend trends, the “The Heart of NY Capsule” reimagines the aesthetics of DKNY’s DNA, featuring a range of sports-inspired pieces for women. Among the standout details: graphic varsity influences meet bold color palettes, 90’s-inspired denim jackets and skirts are reimagined for a new generation, utility vests and quilt-stitched outerwear are anything, but utilitarian, bombers and bucket hats are rich in personality with the new HEART DKNY logo front and center. Bags and accessories take on playful shapes while brand logos and patterns are given a new scale–bringing an elevated edge to timeless staples tailored for the city.
This is not just a capsule; it’s a movement to rediscover the spirit of New York through personal style and a promise to provide accessible fashion that speaks to the world.
The DKNY campaign launched on March 26th, 2024, on DKNY’s Instagram @DKNY and globally through a diversified media mix of print, digital, premium outdoor, and social/influencer partnerships. Additional campaign content will be rolling out on DKNY’s Instagram channel throughout the season.
The ‘Heart of NY’ collection will be available globally on DKNY.com and internationally through new retail pop-ups with top retailers such as Harrods and Rinascente. Additionally, there will be a digital version of the pop up on Zalando. Global retail events will be held to celebrate the collection, along with activations across owned stores.
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