Eid in Dubai campaign organized by Brand Dubai, the creative arm of the Government of Dubai Media Office, in collaboration with government, semi-government and private sector partners, Dubai Festivals and Retail Establishment (DFRE) is calling residents and visitors to take advantage of the season’s biggest bargains, thrilling raffles, and immersive mall experiences before they conclude on 6 April.
The citywide program promises incredible discounts on top brands, along with thrilling chances to win mega prizes and endless excitement in every shopping trip.
Shoppers should not miss out on the opportunity to score incredible Ramadan and Eid gifts with the Great Online Sale that runs until 30 March, bringing jaw-dropping discounts of up to 95 percent off and unveiling Dubai’s all-new immersive shopping experience.
The interactive virtual mall showcases over 80 top participating brands while giving users the chance to enjoy exclusive additional savings, win a whopping $27,225 (AED 100,000), and unlock bonus cash prizes of $13,612 (AED 50,000) when browsing five or more categories of the virtual stores. Access is only available for registered users via the Great Online Sale website.
An incredible citywide raffle is waiting to be discovered across Dubai’s top malls and retail destinations for a chance to take home mega prizes. The Eid Al-Fitr Raffle Campaign invites shoppers to win their share of $54,451 (AED 200,000) when shopping at Al Ghurair Center, Al Khail Gate Community Center, Arabian Center, Bay Avenue, Festival Plaza, Mudon Community Center, Serena Marketplace, Shorooq Community Center, Silicon Central, Times Square Center, and Villanova Marketplace.
Winners will be announced during thrilling live draws hosted throughout all three days of Eid Al Fitr, starting with Dubai Festival Plaza on the first day of Eid, Arabian Center on the second day, and Times Square Center on the third day – all at 5:30pm. Vibrant roaming entertainment and festive activities will add to the raffle draw celebrations at each mall, making it an experience to remember.
For a touch of luxury this Eid, shoppers can save big with spectacular jewellery deals and glittering gold offers presented by Dubai Gold & Jewellery Group, which include half-back deals on select diamond and pearl collections, complimentary gifts, and custom engraving services at participating outlets. Meanwhile, City Center Mirdif, City Center Deira, and City Center Me’aisem are offering 10X cashback on fashion, home, and F&B via the SHARE app.
Leading retail hotspots across the city are also coming alive with immersive mall experiences and special Eid celebrations, elevating the shopping experiences for the whole family this season. The Eid Market at Festival Bay, Dubai Festival City Mall runs from 30 March to 6 April, featuring fashion, food trucks, cultural entertainment, and a grand prize of $2,722 (AED 10,000).
City Walk brings the festive atmosphere to life with captivating live stage performances at the fountain area throughout the three days of Eid Al Fitr, starting at 5pm. There’s something in store for gaming fans as well with the Minecraft movie pop-up experience at VOX Cinemas, Mall of the Emirates hosting interactive games, immersive activations, photo-ops, chances to win an array of prizes, and much more until 14 April.
Eid in Dubai is supported by Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Commercial Bank of Dubai, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Center Mirdif, City Center Deira), Merex Investment (City Walk and The Beach, JBR), and talabat.
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