EIDEAL, a premier distributor of beauty and haircare products in the Middle East, is proud to announce the launch of Estetica Magazine in the MENA region. This iconic publication, already a leader in the beauty industry worldwide, is set to become a vibrant platform for hair professionals across the GCC.
Founded in Turin, Italy, in 1946, Estetica has grown from its roots as the first beauty magazine targeting both hairdressers and clients into a global phenomenon. With a presence in over 50 countries and a circulation exceeding 415,000 copies, Estetica showcases the best in hair collections, fashion news, and industry insights. The recent expansion into the Middle East marks a significant milestone, bringing the total number of Estetica editions worldwide to 19.
EIDEAL, founded by visionary hairstylist Haysam Eid, is committed to bridging creativity with cutting-edge technology, providing high-quality hair tools and products. With partnerships in nearly 1,000 salons across the region, EIDEAL is uniquely positioned to elevate the local haircare community.
“We are thrilled to bring Estetica Magazine to the Middle East,” said Haysam Eid, Founder of EIDEAL. “This launch is not just about a magazine; it’s about celebrating the incredible talent within our region and providing a platform for stylists, colorists, and hair artists to share their work and insights. Together, we can place Middle Eastern hair artistry on the global stage.”
Estetica Magazine will feature a rich array of content, including previews of new products, insights into international trade fairs, and in-depth looks at the latest trends. Additionally, the magazine incorporates innovative technology, utilizing QR codes to link readers to real-time updates, videos of fashion shows, and behind-the-scenes content—bringing the print experience into the digital age.
Debuting ESTETICA Magazine at the Beauty World Middle East (BWME) — EIDEAL is a media sponsor at ‘Beauty Live’ stage at BWME. EIDEAL is proud to support a platform where brands and artists will showcase their talent over the three-day event and is also sponsoring the ‘Hair Product of the Year’ category during the award ceremony which will be on October 29th.
EIDEAL’S partnership with Estetica, ensures that the magazine will maintain its high standards of quality and relevance to the local market. Dedicated to empowering beauty professionals and fostering innovation across the Middle East.
Visitors can check out the first issue of Estetica Magazine at EIDEAL’s platform at BWME between October 28th – 30th at stand no. 7H-16 !
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