Held in Triumph: Introducing BOSS Bottled Triumph Elixir With an energizing campaign starring Eduardo Camavinga, Phil Foden, and Kai Havertz

BOSS Fragrances welcomes a new addition to the BOSS Bottled fragrance family: BOSS Bottled Triumph Elixir, a highly concentrated, high-intensity fragrance that mirrors the spirit and passion of soccer.

A fresh elixir with a unique intensity

BOSS Bottled Triumph Elixir is crafted by legendary master perfumer Annick Menardo in close collaboration with Suzy Le Helley. Annick is the creator of the legendary original BOSS Bottled scent, which celebrated its 25th anniversary in 2023. A winning olfactory reflection of the spirit of triumph, the new fragrance combines references to BOSS Bottled Elixir, including the same rich, charismatic base, with uplifting fresh notes.

This highly concentrated fragrance offers a unique intensity: the potency of an Elixir, coupled with unmistakable freshness and vibrancy. An ambery-green scent, it opens with bold top notes of Violet leaf, followed by a woody heart of Vetiver essence. At the base, Patchouli essence leaves an earthy imprint.

Capturing the BOSS man’s confidence, integrity, and drive

The unique BOSS Bottled glass flacon is refreshed in glossy, vivid dark blue, reflecting the play between intensity and freshness that defines BOSS Bottled Triumph Elixir. A radiant ceramic finish and a lustrous, icy-gold cap further elevate this confident new fragrance.

The essence of triumph

The launch of BOSS Bottled Triumph Elixir is accompanied by an inspirational campaign, created around the concept of being held in triumph, which celebrates the success and sportsmanship of three internationally renowned soccer players – Eduardo Camavinga, Phil Foden, and Kai Havertz – with a reputation for skill, dedication, and unwavering determination.

“Held in Triumph” plays testament to the power of unity and teamwork as a tool for victory. These extraordinary soccer talents embody the essence of triumph – which is not only about sporting success, but also everyday wins and paving one’s unique path to success. With BOSS Bottled Triumph Elixir, every man is encouraged to find their inner light and be their own BOSS.

BOSS Bottled Triumph Elixir is available at AED 415 for 50ml and AED 525 for 100ml.