Introducing Elamins: A New Fashion Brand Crafting Timeless Luxury with a Modern Edge

Elamins, a luxury fashion brand founded by siblings Hassan, Sally, and Ahmed Elamin, is excited to announce the launch of its brand-new website. Elamins offers versatile day-to-night pieces for men and women, blending timeless elegance with modern sophistication. With a focus on exceptional craftsmanship and effortless style, each garment is designed to move seamlessly through every part of life.

The sibling trio, each with their own expertise, bring a unique synergy to the brand. Sally, the creative force behind the womenswear line, draws on her background in graphic design to craft pieces that are fresh yet timeless. Hassan, who leads the menswear division, focuses on creating clean, tailored looks that balance simplicity and luxury. Behind the scenes, Ahmed ensures that every element of the brand’s operations runs seamlessly, reinforcing their commitment to excellence.

“Our journey began with a simple idea: to create clothing that can transition seamlessly from day to night, embodying timeless elegance, a simple aesthetic, and meticulous craftsmanship,” said Hassan Elamin, co-founder and head of menswear.

Each piece in the Elamins collection is thoughtfully designed to be lived in, not just worn. From tailored looks to relaxed separates, the garments reflect a dedication to both elegance and comfort. Every fabric and stitch is selected with precision, creating clothing that’s as stylish as it is comfortable.

Drawing inspiration from their Dubai roots and Sudanese heritage, Sally’s womenswear blends modern design with classic elements, while Hassan’s menswear balances sleek lines with a contemporary edge. Together, the siblings have created a brand that celebrates individuality and effortless style.

“At Elamins, fashion is about more than what you wear—it’s a personal form of self-expression,” said Ahmed Elamin. “Every piece tells a story and is designed to inspire confidence.”

Elamins’ collection is available now on their new website Elamins.com, as well as on Ounass.ae.