LACOSTE IS PROUD TO WELCOME ARTHUR FILS AS ITS NEW AMBASSADOR

After winning his first ATP title at just 19, Arthur Fils became the youngest player in the men’s top 50 in July 2023.

Following in the footsteps of iconic athletes such as Novak Djokovic and Daniil Medvedev (world No. 1 and No. 3 respectively) and more recently Grigor Dimitrov, the No. 1 player in his category has naturally chosen to join Lacoste to help him progress.

The exceptional start to Arthur Fils’ career, marked by Grand Slam and Masters 1000 victories and qualifications, his charisma and ambitions led Arthur to surround himself with a brand new structure and choose Lacoste to accompany him on a daily basis. Now coached by ex-captain of the French Davis Cup team Sébastien Grosjean and two-time Grand Slam winner Sergi Bruguera, the recent Next-Gen finalist is determined to push back his limits on the big courts and set his sights on major victories.

Lacoste is particularly happy to become Arthur Fils’ equipment supplier, but also to see him become the ambassador of our textile and eyewear collections, ensuring him a unique style and perfect freedom of movement on the field, as well as in the city.

“We’re honored to count Arthur Fils among the Crocodile’s ambassadors. On and off the pitch, his energy is contagious, and his humility fascinates us. Arthur’s professionalization is a logical next step in his career, just as it is for us to accompany him every step of the way to victory. What’s more, his desire to inspire the next generation of players and leave a lasting imprint on the world of tennis, while remaining true to his roots, is totally in line with the values we share.” Thierry Guibert, CEO of Lacoste

“I’m delighted to be joining Lacoste today, which for me symbolizes elegance, authenticity and the union between style and sporting performance. Lacoste is part of the tennis imagination and represents a strong history, marked by the legacy of René Lacoste and the legend of Les Mousquetaires. For me, joining Lacoste today means becoming part of a company that is both iconic and on a human scale, and assuring myself of excellent support daily, as well as for major tournaments.” – Arthur Fils