This autumn, everyone’s favourite fashion Teddy is celebrating a big birthday.
2023 marks ten gloriously chic years since the Max Mara Teddy Bear became fashion’s favourite coat. Since its catwalk debut in 2013 this plush, camel, cocoon-cut coat has enjoyed the status of icon. The magical combination of glamour and playfulness of its silhouette and exquisite fabric has made the icon coat not only a fashion favourite but also a versatile wardrobe essential.
To celebrate, Teddy is going on a Global Fashion Adventure, staging an open house for all fluffy fashionistas.
The Fluffy Residence is a whimsical haven, crafted with tenderness and soft contours. Let’s leave behind the hectic realities of your daily lives and submerge yourselves in a place completely made in Teddy fabric.
The woman who calls the Fluffy Residence her home adores design and fashion. She casts a fleeting glance at the past while reaching out to embrace modernity. She cherishes her career, enjoys going out to meet people, yet never forsakes the warmth of hosting dinner with friends, inviting the world into her intimate and enchanting Fluffy Residence.
And do make a point of trying the magic mirror before you go. It’s Teddy’s favourite gadget and it will generate your Teddy alter ego. Take in the views through the interactive windows of Teddy’s neighbourhood: a fluffy rendition of the city like you have never seen it before.
The Teddy Coat is no longer just a fashion accessory; it evolves into a lifestyle, a comfort zone where one can feel at ease both inside and outside the home.
This autumn, everyone’s favourite fashion Teddy is celebrating a big birthday.
2023 marks ten gloriously chic years since the Max Mara Teddy Bear became fashion’s favourite coat. Since its catwalk debut in 2013 this plush, camel, cocoon-cut coat has enjoyed the status of icon. The magical combination of glamour and playfulness of its silhouette and exquisite fabric has made the icon coat not only a fashion favourite but also a versatile wardrobe essential.
To celebrate, Teddy is going on a Global Fashion Adventure, staging an open house for all fluffy fashionistas.
The Fluffy Residence is a whimsical haven, crafted with tenderness and soft contours. Let’s leave behind the hectic realities of your daily lives and submerge yourselves in a place completely made in Teddy fabric.
The woman who calls the Fluffy Residence her home adores design and fashion. She casts a fleeting glance at the past while reaching out to embrace modernity. She cherishes her career, enjoys going out to meet people, yet never forsakes the warmth of hosting dinner with friends, inviting the world into her intimate and enchanting Fluffy Residence.
And do make a point of trying the magic mirror before you go. It’s Teddy’s favourite gadget and it will generate your Teddy alter ego. Take in the views through the interactive windows of Teddy’s neighbourhood: a fluffy rendition of the city like you have never seen it before.
The Teddy Coat is no longer just a fashion accessory; it evolves into a lifestyle, a comfort zone where one can feel at ease both inside and outside the home.
After the first stop in Chengdu, the Fluffy fashion tour alights in Europe. From 11- 18 November, Teddy’s Fluffy Residence will be in Milan. Join us from 10am-10pm at PORTRAIT MILANO, where you are cordially invited to enter a dimension beyond fashion. Book your slot for the Milan Fluffy Residence tour at maxmara.com
This is next level Teddy takeover. Your fashion friend will be presenting a whole new way of being. Can you resist?
#MaxMaraTeddyTen
After the first stop in Chengdu, the Fluffy fashion tour alights in Europe. From 11- 18 November, Teddy’s Fluffy Residence will be in Milan. Join us from 10am-10pm at PORTRAIT MILANO, where you are cordially invited to enter a dimension beyond fashion. Book your slot for the Milan Fluffy Residence tour at maxmara.com
This is next level Teddy takeover. Your fashion friend will be presenting a whole new way of being. Can you resist?
#MaxMaraTeddyTen
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