In a first for the Maison in the Middle East, Messika has brought the magic of the winter season to The Lana, Dubai, unveiling a dazzling tree in the heart of the city.
An ode to luxury, innovation, and timeless elegance
Inspired by Messika’s global winter campaign, the tree’s pristine white branches have been adorned with gift boxes in various shades of gold, along with ornaments representing Messika’s signature designs. The iconic Move motif, which features three moving diamonds, and the So Move design, a modern variation of the classic Move motif in three exquisite tones: Pink Gold, White Gold, and Yellow Gold have been reimagined as festive ornaments to enhance and elevate this one-of-a-kind installation.
The festive magic of this masterpiece extends beyond The Lana to Messika Grand Atrium boutique located in The Dubai Mall. For the first time, its retail façade has been decorated with larger-than-life jewelry boxes, beautifully complemented by a light layer of snow. Inside, a luminous white and gold decor transformed the space into an enchanting winter destination.
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