Nissan set to advance customer experience through new strategic partnerships with CAFU and YallaCompare

Nissan Middle East has announced the signing of two strategic partnership agreements with CAFU, a leading fuel delivery and vehicle service platform and YallaCompare, a top banking and insurance options provider, aimed at significantly enhancing Nissan customer ownership experiences in the UAE wider region. The Memorandum of Understanding (MoU) signing ceremonies took place earlier this month, with senior executives from CAFU, YallaCompare and Nissan Middle East, including Thierry Sabbagh, Divisional Vice President, President, KSA & Middle East, Nissan and INFINITI, in attendance. Representatives from Nissan’s official distributor partners in the UAE, Arabian Automobiles Company (AAC) and Al Masaood Automobiles (AMA), also joined the event.

These agreements represent a significant step towards enhancing accessibility to Nissan aftersales services, both online and offline, throughout the region. Customers can look forward to world-class service standards and the use of genuine spare parts for added safety and peace of mind. The partnership with CAFU will provide tailored aftersales offerings through the CAFU app, utilizing its network for seamless integration and increased convenience. Meanwhile, the collaboration with YallaCompare will offer exclusive insurance options from top UAE providers, including competitive agency repair pricing, for all Nissan customers.

Signing on behalf of Nissan Middle East, Bilal Jabak, Aftersales Director, Nissan Middle East said: “Nissan’s strong reputation in the region stems from our commitment to exceptional service throughout the ownership journey. By partnering with trusted UAE homegrown brands, CAFU and YallaCompare, we aim to further connect with our customers, while creating increased access to genuine Nissan parts and services. Recent natural events have only emphasized the importance of considering insurance with agency repair options to ensure comprehensive coverage and peace of mind for our customers.”

Nissan customers on the CAFU app will benefit from seamless service bookings, extending Nissan’s reach and ensuring the use of genuine parts and Nissan-approved services for enhanced safety and performance.

Alaa El Huni, Chief Business Officer, CAFU said: “We are thrilled to extend our partnership with Nissan Middle East with the aim to deliver enhanced aftersales services directly to our customers using our newly revamped app. This collaboration allows us to leverage our innovative platform to provide Nissan car owners with seamless access to genuine parts and top-notch service, while ensuring our customers are able to enjoy the convenience and peace of mind our services provide throughout their ownership journey”.

As an insurance aggregator, YallaCompare’s collaboration will see educational initiatives being launched to inform customers about the benefits of agency repair in maintaining vehicle condition and value. Nissan customers will also receive exclusive, tailored insurance options that enhance their purchasing experience and ensure optimal vehicle care.

Jonathan Rawling, Chief Executive Officer, Yallacompare Insurance Broker LLC, said: “We are thrilled to collaborate with Nissan on this exciting new project. By leveraging Yallacompare’s agility, technology and deep insurance expertise, we are able to provide Nissan customers with a truly personalized car insurance experience. Partnering with such a strong and popular brand like Nissan is great for us and we can’t wait to get started.”

 Launching this summer, these collaborations mark a pivotal step in Nissan’s strategy to prioritizing aftersales services in the UAE. Building on previous efforts, including awareness campaigns promoting genuine products and a robust digitization strategy through Nissan Service, these initiatives ensure accessibility to genuine Nissan parts and services.

These efforts, alongside the new partnerships, are expected to extend Nissan’s reach and retention across the region, reinforcing the brand’s commitment to innovation and customer excellence.