Persol’s signature 649 sunglasses enter a new era with the launch of a visionary iron interpretation

Casting a strong silhouette in all-metal, Persol’s legendary 649 sunglasses continue to shift the cultural imagination with an impressive new metal execution. Born in 1957, the signature 649 is now enhanced by new archive-inspired design details. Together with this innovative interpretation, the original 649 bolsters its iconic status with the addition of three never-seen-before colour combinations.

The new iron execution achieves a subtle alchemy; at once rugged and resilient, fluid and fine. Graceful curves counterbalance the metal construction, detailed with a delicate, defined brow, screws and Barberini premium glass lenses to take the 649 in an unexpected direction. Crowned with tone-on-tone Supreme arrows to the temples, the sense of line flows uninterrupted, arriving at a truly modern masterpiece.

The fusion of timeless and contemporary continues, as the original 649 is reimagined in three fresh colourways. Take a twist on eternal elegance with black frames and polar blue lenses, or explore new dimensions with semi-transparent smoke grey and blue, or semi-transparent champagne and dark grey.

Made in Italy to endure the test of time, each model is made richer by the fingerprints of their creation. Every notch or carefully-placed screw speaks to the art of meticulous

craftsmanship that brought them into being. Echoed by the raw beauty and resilience of the new metal construction, the 649 testifies to the skill and dedication honed by Persol’s team of master artisans. Captivating campaign imagery burrows behind the scenes to depict the discipline of these extraordinary makers. Alive with motion, this series of tactile photographs serves as an ode to the love and dedication poured into each and every pair of Persol frames.

Follow us on @persol and be sure not to miss the launch of the new campaign on persol.com in May 2024.

For all press related enquiries, please contact [Giulia Pellerani – [email protected]]

Affiliate Network Opportunity

 If you are already part of the Persol affiliate program run through CJ (#: 5367126), don’t forget the opportunity to earn up to 15% commission. You just need to feature the tracking URL in editorial content and drive sales.

If you’re not registered yet, don’t miss the chance to join our program: https://signup.cj.com/member/signup/publisher/?cid=5367126#/branded