Co-Founders of SIMIHAZE BEAUTY, Simi and Haze take over the region, in honor of celebrating the launch of SIMIHAZE BEAUTY in Sephora Middle East. Starting their trip on April 29th with a Masterclass style event in Riyadh followed by a launch event on May 4th in Dubai.

The masterclass event in Riyadh took place at the Diriyah Biennale Foundation Auditorium, where guests were invited to partake in an interactive masterclass hosted by renowned international makeup artist, Mona Leanne Ragheb in the presence of Ladyroza as her model to demo and discover the universe of SIMIHAZE BEAUTY’s newly launched collection.

Following the masterclass, guests had the opportunity to discover Simihaze Beauty fun & stackable collection through an immersive journey as well as interact and meet the two sisters & founders, Simi and Haze. The regional products include the Velvet Blur LipstickSuper Slick Mini Lip BalmsSolar Tint Blush Duo along with the Skin Suede and Hydramelt Balms.

The evening ended with guests invited to an intimate dinner followed by gifting moments from the brand. The event was attended by Yara Al Namlah, Jood Al Namlah, Joana Azam, Ruba Tursan and many more key Saudi personnels.

Later on May 4th, Simi and Haze hosted their launch event in Dubai which took place at Koncrete, Jumeirah.

In the presence of both sisters & co-founders, guests were able to explore the brand’s exceptional stackables collection which includes the Velvet Blur LipstickSuper Slick Mini Lip BalmsSolar Tint Blush Duo along with the Skin Suede and Hydra Melt Balms. The environment reflected the co-founders collection and style, with neon led boxes lighting up the space, disruptive display of the products and a fun photo-booth. The founder sisters were also surprised with a cake inspired by their fun product packaging.

The event was attended by esteemed members of the Press, KOLs, Makeup Artists and including Karen Wazen, Fozaza, Yusur Al Khalidi, Raghda K, Marwa Karam Nirvana Abdul, Rosemin Madhavji and many more in which they interacted with the two co-founders and explored the full collection while enjoying the disruptive atmosphere.

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