The German Brand Award is one of the most important accolades for successful brand management in Germany. It honors innovative brands, consistent brand management, and sustainable brand communication. Swisslog was distinguished for its outstanding achievements in the “Corporate Brand of the Year” and the “Logistics & Infrastructure” categories.
“We are thrilled to receive two German Brand Awards,” said Emma Daniels, Head of Marketing EMEA at Swisslog. “This recognition highlights our commitment to delivering cutting-edge solutions and maintaining a strong, consistent brand that resonates with our customers and partners globally. It is a testament to the hard work and dedication of our entire global team.”
Swisslog CEO Jens Schmale adds: “This achievement is a reflection of our relentless pursuit of quality and the strength of our brand in the marketplace. I am incredibly proud of our team whose passion and commitment make accomplishments like this possible. We will continue to strive for excellence and deliver outstanding value to our customers worldwide.”
Swisslog rebranded in 2023 to better reflect its position in the digital and dynamic world of the future. The rebranding strategy further positions Swisslog as a future shaper in logistics automation, but it is also about much more. It reflects the strength and expertise of its people. Swisslog colleagues – the humans behind automation – are at the heart of everything they do, and they want their customers to know they can rely on their proven expertise.
The German Design Council, established as a foundation in 1953 by the German Bundestag, is one of the world’s leading competence centers for communication and knowledge transfer in design, branding, and innovation. The council’s mission is to represent the interests of companies committed to high-quality design and to help enhance the understanding of the importance of brand and design.
Swisslog was presented with the awards at the German Brand Award ceremony, which took place in Berlin at The Uber Eats Music Hall.
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