In a world that moves faster than ever, 2025 invites travellers to slow down and embrace a new kind of journey – one that is intentional, immersive, and deeply connected to local culture. Mindfully oriented travel is about engaging with places in a meaningful way, creating authentic experiences that leave life-long impressions.
The Lungarno Collection’s Portrait Hotels in Florence, Milan and Rome offer a gateway to Italy’s finest traditions, where luxury meets genuine cultural exploration.
Florence, the birthplace of the Renaissance, is a city that rewards those who take the time to appreciate its artistry, craftsmanship and culinary heritage.
At Portrait Firenze, guests can step into the rhythm of the city, starting with a private cooking experience led by expert chefs in an exclusive kitchen overlooking the stunning Ponte Vecchio. Prepare classic Italian and Florentine dishes with your fresh, chosen ingredients, learning true insider tips and tricks. From handpicking ingredients at the local market to mastering the art of Florentine cuisine, every element is a celebration of taste and tradition.
For those looking for a sensory escape, an exclusive guided tour through over 1,500 rare and precious essences is your comprehensive introduction to the world of perfumery.
Under the guidance of a master perfumer, guests can discover the intricate art of fragrance creation and craft a bespoke scent to take home as a lasting memory of their journey. Meanwhile, the surrounding countryside offers a different kind of adventure – truffle hunting, where trained dogs lead the way to uncover Tuscany’s prized delicacies,
followed by a decadent tasting of seasonal treasures.
The experience of Florence is never complete without its art, and private access to the Uffizi Gallery allows guests to walk its halls in serene solitude, coming face-to-face with timeless masterpieces by Botticelli, Leonardo da Vinci and Michelangelo in an intimate setting few ever get to witness.
Tapping into Milan’s mix of high fashion and hidden historical wonders, Portrait Milano curates experiences that reveal a side of the city beyond its glamorous storefronts. A visit to Leonardo da Vinci’s The Last Supper gives a glimpse into one of history’s most extraordinary artistic achievements, while a journey through Milan’s Quadrilatero del Silenzio (“Quadrilateral of Silence”), leads to architectural gems and secret courtyards frozen in time.
For those who seek hands-on experiences, an intimate gelato-making session introduces guests to the craft of Italy’s most beloved dessert, transforming traditional flavours into personal creations you’ve always wanted to try.
The city’s dynamic spirit extends to its outdoor spaces as well – whether cycling through the picturesque outskirts of Milan, running in Parco Sempione, or swimming in tranquil nearby lakes, the city reveals itself in new ways each day. March marks the arrival of spring—a time of renewal and awakening in nature.
It is also the month dedicated to an essential pillar of our health: sleep.
The Longevity Spa invites individuals to reflect on the profound impact of quality sleep on both body and mind. has designed specific good sleep-oriented treatments:
One of the most innovative treatments is the Cryosuite Total Body, which uses extreme cold (down to -85°C) to reduce cortisol and stimulate melatonin, the hormone that regulates sleep. It only takes a few minutes to lower the body temperature, facilitating falling asleep and improving the quality of deep and REM sleep.
For those who have a difficult relationship with sleep, the 3-6 Days Sleep Better Programme includes a Longevity Check-up that defines the most functional products, training and mindfulness sessions and a protocol of cold exposure and professional facial and body treatments. This programme is indicated for regaining a serene sleep, fundamental for recovering lost energy, reducing the negative states that can result from prolonged insomnia.
The Jet Lag Blessing Ritual is dedicated to people suffering from sleep disorders caused by jet lag. The ritual begins with a Cryosuite Total Body session that reduces inflammation, stimulates melatonin production and activates individual energy awakening mechanisms; followed by a dry floating sensory deprivation session that helps to re-establish the balance of the circadian rhythm and produces beneficial effects on sleep and its quality, instilling well-being and a good mood.
The treatment continues with a deep tissue back massage combined with head acupressure, followed by a multi-sensory treatment in which LED Therapy, binaural sounds and inhalation aromatherapy induce deep relaxation of body and mind. A ritual dedicated to those who wish to regain a serene, restorative sleep in line with their biological clock, implementing a complete mental and physical detox.
Finally, for those who wish to improve their mood and keep fit Deep Blue is a holistic experience that combines deep-tissue back techniques with functional head acupressure for a journey into a state of deep relaxation that will loosen the tensions of daily stress, regain a restful sleep and combat jet lag disorders by restoring their natural circadian rhythm.
At Portrait Roma, guests are encouraged to explore the city’s multitude of layers, venturing into its tucked-away piazzas, historic ateliers and artisan workshops.
A curated journey to Villa Adriana and Villa d’Este, both UNESCO World Heritage Sites, tunes travellers into the grandeur of ancient Rome and the beauty of Renaissance gardens. A personal city tour led by a local expert uncovers historic enclaves where Roman craftsmanship is still alive and well. Those with a passion for fashion can indulge in a private shopping experience with an expert stylist, unlocking access to exclusive boutiques and Italy’s finest designers. Just beyond the city, a day trip to Pompeii provides a hauntingly beautiful look at the functioning of an ancient Roman city.
As the Eid holidays approach, there is no better time to embark on a journey of meaning and relaxation. Whether it’s mastering the art of Italian cuisine in Florence, tracing the genius of da Vinci in Milan, or stepping into history in Rome, the Portrait Hotels by Lungarno Collection offer a deeply personal way to experience Italy’s living and moving heritage.
For more details and reservations, visit www.lungarnocollection.com.
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