“We Belong To Something Beautiful”: Sephora Celebrates Community, Empowerment, and Authenticity

Sephora, driven by its purpose to inspire communities through an inclusive vision that celebrates all forms of beauty, is officially launching the global brand signature, “We Belong To Something Beautiful” and bringing it to life in the Middle East.

“We Belong to Something Beautiful” is more than a brand signature. At Sephora, we believe belonging is beautiful – when we belong, it gives us the power to be ourselves. We are building a community where everyone can express who they truly are and embrace their authenticity. Over the years, Sephora has aimed to redefine what beauty means in the region to showcase that beauty is confidence, beauty is self-expression, beauty is authenticity… Today, with “We Belong To Something Beautiful”, Sephora will continue to strengthen this vision and illustrate its core values.

In this campaign Sephora set out to put the spotlight on extraordinary individuals from around the GCC, who celebrate the many faces of beauty, and who embody the true meaning of belonging and community. It showcases an uplifting community that supports, inspires and empowers all of us to redefine beauty on our own terms and to stand out in our own way.

Meet the Talents Featured in Sephora’s “We Belong To Something Beautiful” campaign

Laila Abdullah
Kuwaiti actress Laila Abdullah finds her voice not only on screen but also as a passionate advocate for the deaf and mute community. Deeply influenced by her parents’ experiences, she views belonging as an intimate exploration of identity and self-acceptance.

Nojoud Alrumaihi
Balancing her roles as an entrepreneur and mother of two, Nojoud Alrumaihi views belonging as the freedom to live authentically. To her, it means a space where she can express her true self, find acceptance, and connect deeply with her purpose and the people she loves.

Nora AlJabr
Nora Aljabr is Saudi Arabia’s first female equestrian and the country’s first certified mounted archery trainer and judge. For Nora, belonging means discovering your authentic self and staying true to it.

Loulwa Alsharif
Loulwa Alsharif is one of Saudi Arabia’s first female jazz singers. For her, belonging is about feeling the authenticity that comes from staying true to oneself and one’s art.

Amal Wael, Farah, Shjoon, Sendya Gharib & Caye Yocor from Banaat FC
Banaat FC, Dubai’s all-female football team, celebrates the power of women in sports. For them, belonging isn’t just about being on the field—it’s about being part of a family where shared ambitions, teamwork, and genuine connection form the foundation of their unity.

Sarah Alturk, Nouf Khayat, Ghada Alturk & Hala Saleh
Sisters Sarah and Ghada Alturk, along with Nouf Khayat and her daughter Hala Saleh, channel their shared love of dance and art into a creative bond. For them, belonging is about cultivating a space where their passion and artistic connection can thrive together.

Sara Alhomood
Sara Alhomood, a professional Kuwaiti dancer and a dance studio owner, where everyone feels valued and connected. For Sara, dance is more than movement—it’s where she finds her true belonging. To her, belonging means being part of something bigger—a community where she’s understood, appreciated, and deeply connected.

Shahd Alamere
Shahd Alamere, a Kuwaiti singer and actress, finds belonging in acceptance and connection. For her, it’s about sharing meaningful moments with those who truly understand her, creating a deep sense of home.

Marwa Alhashmi
Marwa Alhashmi, an Emirati endurance horse rider, actress, and influencer, channels her big dreams into everything she does. For her, belonging is the freedom to celebrate her uniqueness—a place where she can express herself authentically and embrace the truest version of who she is.