COS returned to the runway for its first-ever show in Rome, presenting the brand’s Spring Summer 2024 mainline and Atelier collections in the Italian capital.
The runway came to life within the Corsie Sistine, part of a 15th century hospital, notably the oldest in Europe, which has been lovingly conserved and restored by local health organisation ASL Roma 1 (L’Azienda Sanitaria Locale). A contemporary walled structure, made with recycled voile, juxtaposed with the historic venue as the models, including iconic Italian supermodel Mariacarla Boscono, revealed 33 elegant looks surrounded by 13,000 square feet of frescoes.
This season, uplifting, airy volumes and delicately layered transparent fabrics meet soft, sculptural lines, blending elegant draping with tailored precision. Billowing off-the-shoulder tops and wide-leg trousers cocoon the wearer crafting a dynamic, voluminous visual that exudes confidence. Traditionally laid-back styles are reinvented in mesh fabrics that cascade around the body, while classic tailoring crafted from smooth silk takes on a loose unstructured silhouette.
COS also debuted its latest Atelier offering with the collection continuing to be distinguished by fine fabrics and impeccable attention to detail. Statement looks feature hand-pleated shoulder pads, fishtail skirts, and fluid maxi-lengths, while tailoring and knitwear are redefined through elongated hybrid sleeves and inward folding lapels. Experimenting with technique, material manipulation and slicing enhances the surface texture of leather jackets, ballerinas and loafers. Pleated wide-leg trousers, crafted using bespoke paper moulds, feature hand-painted edges, creating depth and fluid movement.
Investigating the materiality of light, COS experiments with the infusion of colour through translucent materials and surfaces. Tones of red in bold, colour-drenched silhouettes create a striking contrast against a backdrop of neutrals – steel blue, black, white, and sand.
Seamlessly blending traditional craftsmanship with modernist principles, the brand’s commitment to enduring design and uncompromising quality continues. More sustainably sourced materials feature throughout, including paper yarns, recycled materials, and yarns certified by the Responsible Wool Standard.
A selection of items from the show collections are available immediately at COS stores and cos.com, with additional pieces dropping throughout the season. The Atelier will be available from April.
Attendees included:
Pamela Anderson
Jack O’Connell
Minho Choi
Pruk Panich
Alberto Guerra
Beka Gvishiani
Ryo Ryusei
Aisha Dee
Adriano Giannini
Coco Rebecca Edogamhe
Valentina Bellè
Josh Heuston
Caro Daur
Jihoon Kim
Liz Uy
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