Liht Organics to unveil new product range with a unique launch event in the Metaverse for customers in the region
Launches 23 mesmerizing shades of eye shadows, 2 brow powders, and 9 shades of pressed foundation to embrace inclusivity and sustainability in all-day makeup.
Earlier, the search for organic, vegan makeup usually meant choosing from bland shades, disappointing textures, and lacklustre products until Liht Organics pioneered the clean beauty movement like no other brand in the market. The leading advocates of organic and natural makeup now unveils their latest range of hybrid beauty products which includes eye shadows, brow powders, and pressed foundations that multi-task as well as genuinely care for the skin from deep within.
Known to have established several industry-firsts; Liht Organics has done it yet again by announcing a first-of-its-kind Metaverse launch event planned especially for their customers on 30th August 2023, that’s amped up with an exclusive VR experience to virtually walk them through all the new products. Created by Metameet; the exclusive VR launch has been conceptualized to streamline a global audience for an immersive and interactive experience. With real-time virtual meet-and-greet sessions with the brand advocates; the platform will serve as a futuristic channel of knowledge exchange, product testing, and retail experience; creating a luxurious and dreamy adventure that’s hard to replicate. The new line of organic makeup arsenal is abuzz with authentically sourced organic and natural ingredients while keeping the need for variety in shades intact.
Made from highly-potent ingredients like Rosemary extract, the pressed foundation leads the launch by offering 9 shades to embrace inclusivity. With a shade to match every skin tone, Liht Organics becomes the only organic and vegan brand to offer an extensive range of pressed foundations made with cruelty-free and natural ingredients. Skin-friendly ingredients are at the heart of these formulations and promise dewy-fresh and weightless looks all day round. Organic ingredients aside, the foundations couldn’t possibly get any more luxurious with its second-skin approach that helps achieve signature glowing complexions effortlessly. The antimicrobial and anti-inflammatory properties of Rosemary along with rich antioxidants promise mattifying foundations that help calm, nourish, and balance the skin to create a perfect canvas.
Even the minimalist beauty lover will be excited to try the advanced brow powders for that perfect ‘just-trimmed’, well-defined brows? With a simple yet effective formula containing Rice Powder, Liht Organics has mastered the art of nourishment along with styling with its Brow Powders. Available in 2 shades, this makeup arsenal offers to control excess oil secretion and soothe skin irritations. Infused with Jojoba Seed Oil, it also works as a nourishing antioxidant and promotes collagen synthesis while controlling sebum production. Just swipe this over sparse brows for an instantly fuller look in seconds!
You won’t need to sacrifice pigment in favour of animal-friendly ingredients as Liht Organics rings in a splash of eye shadows in 23 unique shades consciously named after crystals to remind women every day that they are gems to the world. From the classic nudes to rich berry and jewel tones; every hybrid shadow is a showstopper. Made of Thyme and Oregano extract; the formulas here boost complexion without compromising on colour payoff and longlasting capabilities.
By curating the shades, texture and functionality while still staying true to the ethos of organic beauty; Liht Organics stands strong as the only brand to achieve variety at competitive costs. Thoroughly researched and tested powder-based formulas hold up well in humid weather conditions and the newly launched range perfectly complements the brand’s existing portfolio to offer complete organic makeup solutions. Sharing her views on the new range; Ms Nerissa Low, Founder of Liht Organics, says; “We stand committed to offering ‘a shade for every skin tone’. Be it the newly launched foundations, eye shadows, brow powders, or products from our existing catalogue; there’s a makeup companion for every organic and vegan makeup fan. By featuring a medley of natural and organic formulations, we bring to the table intense colour payoffs and highly nourishing skin benefits without compromising on luxurious yet weightless makeup looks. Despite the limitations in sourcing authentic ingredients, we have successfully achieved a wide palette to have an inclusive collection that can be enjoyed by everyone.”
The global vegan cosmetics market is expected to reach USD 26.16 billion by 2030, expanding at a CAGR of 6.3% from 2022 to 2030. With that said, the Middle East audience is confirming a growing preference for vegan options in makeup products to embrace sustainability that’s free of animal cruelty and animal byproducts. Aside from committing to clean lifestyles for a better planet, makeup lovers are also waking up to the hazardous effects of chemicals and animal-fat-laden makeup products.
The brand has also incorporated sustainable packaging with magnetic and refillable compacts to keep the products planet-friendly.
Priced at AED 275 for foundations, AED 98 for brow powders and AED 98 for eye shadows; find your flattering shades at all Faces Stores in UAE and online at https://lihtorganics.ae/. All products will be available in-store and online from the 5th of August, 2023.
For registration and more details on attending the FREE for all new product launch event on 30th August, 2023 visit https://lihtorganics.ae/pages/metaverse-invitation and book your virtual seat today.
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