As part of its ongoing efforts to promote trade exchanges between Lebanon and abroad, Spinneys celebrated its second official partnership for the year 2023-2024 with the Italian Trade Agency (ITA), the Trade Promotion Office of the Italian Embassy in Beirut. The ceremony took place at the O Monot hotel in Beirut held in the presence of the Italian Ambassador Nicoletta Bombardiere.
The event, with its vibrant Italian atmosphere, served as an opportunity to strengthen the promising partnership between the two parties. Its main objective is to raise awareness and promote the consumption of Italian products on the Lebanese market.
In his speech, the Director of the Italian Trade Agency Beirut office, Claudio Pasqualucci, stated that “following the success of our partnership last year, we decided to renew our agreement with Spinneys for this year as well. Our goal is to promote Italian genuine products, introduce new Italian brands to Lebanese consumers who always seek to discover everything new and different, and strive to open up to civilizations and global markets. We aim to demonstrate this through this agreement, hoping that it will achieve our sought goals for the benefit of both countries.”
In turn, the Chairman of Gray Mackenzie Retail Group, Hassan Ezzeddine, expressed his “pride for the ongoing cooperation with the Italian Trade Agency”, noting that “after the great success achieved last year through this partnership, we decided to repeat this positive experience that opens doors to European markets. This is a significant step forward for Lebanon during these challenging economic times. Therefore, Spinneys will provide its customers with an immersive cultural experience, both in-store and through its online channels. They will also have the opportunity to see, hear, taste, and experience the Italian heritage”.
By strengthening relations with major international suppliers, Spinneys reaffirms once again its commitment to supplying the Lebanese market with high-quality products that suit the diverse needs of its customers.
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